Biscuit Filmworks' Florence Poppy Deary Directs Airalo Campaign

Airalo, the world’s leading eSIM provider with coverage in over 200 countries and more than 20 million users, has today unveiled a new multi-channel campaign designed to boost awareness and customer acquisition, just in time for the summer travel season. 

The creative taps into common travel fears the agency identified: including a couple who board the wrong bus, and another who can’t escape a nightmare hotel – all misadventures that could be avoided by installing an eSIM from Airalo. 

Airalo’s message is clear: if you don’t pack the internet, you won’t be set for your next trip. 

Director Florence Poppy Deary (fresh off signing to Biscuit Filmworks) brings her trademark sharp wit to what she calls "memoirs, not ads." She adds, “These films are why, for a long time, I avoided going on vacation. But unlike past vacations, I loved making these spots. An actual joy, thanks to the smart, brave, and lovely humans at Uncharted and Airalo - and I may even reconsider my stance on vacations.” 

“Every moment of vacation is precious,” said Shelly Pearce, Chief Growth Officer at Airalo. “Airalo relieves the anxiety of being disconnected and empowers travelers to stay confidently connected, wherever they go, with instant, app-based access to mobile data in over 200 countries.” 

“Travel can be stressful enough – unreliable connectivity shouldn’t be another obstacle,” added Pearce. “Our goal is to make ‘Pack the Internet’ as much a part of your travel prep as booking flights or finding your passport.” 

Laura Jordan Bambach, Chief Creative Officer at Uncharted, said, “This campaign reflects our brilliant partnership with Shelly and the Airalo team - creating standout work for their biggest market through our global teams, but also having a load of fun doing it. It shows in the work and in the confident decisions we’ve made along the way. It was also a privilege to work with Florence on her first project since signing to Biscuit - she’s a superstar with incredible talent and attitude.” 

The campaign runs across linear TV, streaming, digital, and social – everywhere Americans are planning their summer trips. Smart timing, considering travel season is about to explode.

Airalo covers 200+ countries, installs in seconds, and might save you from becoming someone else's travel horror story. 

Because your friends don't need another "guess what happened to me abroad" story. They need you to pack the internet. 

Watch the ads and learn how an eSIM from Airalo can keep you connected at https://discover.airalo.com/pack-the-internet/

CREDITS

TITLE: “Bad Hotel” & “Wrong Bus”

CLIENT/ BRAND: Airalo

AIR DATE: 2nd June

AGENCY (INC. CITY): Uncharted

LENGTH: 2 x 30”

CHIEF CREATIVE OFFICER: Laura Jordan Bambach

CREATIVE DIRECTOR: Remco Graham

CREATIVE TEAM: Remco Graham and Laura Jordan Bambach

AGENCY PRODUCER: Jennifer Gillen

DESIGNER: Jim Bletsas

PRODUCTION COMPANY & COUNTRY: Biscuit Filmworks, UK

DIRECTOR: Florence Poppy Deary

PRODUCER: Marija Djikic

FOUNDING PARTNER: Shawn Lacy

MANAGING DIRECTOR: Rupert Reynolds-MacLean

EXECUTIVE PRODUCER: Hanna Bayatti

HEAD OF PRODUCTION: Emily Atterton

PRODUCTION MANAGER: Ella Knight

DIRECTOR OF PHOTOGRAPHY: Matt Emvin Taylor

PRODUCTION DESIGNER: Damjan Paranosić

CASTING DIRECTOR: Leanne Flinn

BELGRADE CASTING DIRECTOR: Rashtan Casting

STYLIST: Suna Kažić

MAKE UP: Marija Stošić 

HAIR STYLIST: Milica Stanković 

EDITING COMPANY: Shift Post 

EDITOR: Adam Buckmaster