BYOMA Drops its First Spot, Taps Tusk for Super Bowl LX

Ahead of the Big Game, BYOMA, the barrier-first skincare disruptor, just dropped its first-ever TV commercial (shot entirely on iPhone 17) with “The BYOMA Shorttime Show,” created by /prompt and directed by duo Tusk of m ss ng p eces.

The digital-first, culture-fueled campaign takes one of the year’s most talked-about viral moments (e.g., Bad Bunny’s HalfTime Show height requirement) and turns it into a celebration of confidence, community, and real results, launching BYOMA’s new Bio-Collagen Radiance Facial Mask. The brand celebrates short kings and queens through a real-time, culture-jacked response. While the world debated who was “tall enough” to be part of the biggest show of the year, BYOMA asked a different question: What if shorter is actually better? The premise directly aligns with the brand's new product launch – a short, 20-minute bio-collagen mask.

Featuring a cast of culturally fluent creators – including  Juhm, Dylan Kevitch, Lisi German, Micky Gordon, and Kristyn Hoffman – the campaign amplifies voices that actually shape the beauty conversation among Gen Z and Gen Alpha. These influencers aren’t following trends – they’re defining them, and BYOMA put them front and center.

A :30 regional spot will air in Seattle, WA during the 3rd quarter of Super Bowl LX.