Carmichael-Lynch, Park Pictures and Work Editorial Team for Subaru’s ‘Share the Love’
Subaru of America, Inc. has launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads created by Carmichael Lynch that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season – and surpass $350 million in cumulative donations by the campaign’s end – the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.
The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.
“Prom” was produced by Park Pictures and directed by Lisa Rubisch. Handling the edit was Work Editorial editor Aika Miyake. Additional post production work came from Company 3, with audio mix from Machine and music from Asche & Spencer.
Both commercials will run in 30-second and 15-second formats across national TV, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN.
During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.
From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.
Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities. To learn more, visit: www.subaru.com/share, or join the conversation via #SubaruShareTheLove.
“Prom” Credits:
Senior Vice President of Marketing: Alan Bethke
Associate Director, National Advertising: Brian Cavallucci
Integrated Advertising Manager: Alex Cabrera
Advertising Production Specialist: Jessie Walker
Agency: Carmichael Lynch
Executive Creative Director: Randy Hughes
Senior Copywriter: Jenna Kauppi
Senior Art Director: Nikki Zurek
Head of Production: Dominique Anzano
Senior Executive Producer: Lisa Feldman
Senior Producer: Jon Mielke
Content Business Manager: Tara DiNicola
Production Company: Park Pictures
Director: Lisa Rubisch
Founding Partner: Jackie Kelman Bisbee
Executive Producer: Scott Howard
Head of Production: Chelsea Schwiering
Head of Business Affairs: Anne Bobroff
Line Producer: Tracy Broaddus
Director of Photography: Evan Prosofsky
Production Service Company: The Capital Media Company, INC.
Head of Production: Keely Stothers
Assistant Head of Production: Rachael Battie
Executive Producer: Rod Bailey
Production Supervisor: Christine Parker
Editorial Company: Work Editorial
Editor: Aika Miyake
Assistant Editor: Jennifer Losch
Producer: Juna Drougas
Executive Producer: Drew Rissman
Head of Production: Gabrielle Page
Flame/Online Artist: Derek Johnson
Flame Artists: Aaron Esterling, Randy Gackstetter
Executive Producer: Beth Wilson
Color Grade: Company 3
Colorist: Sean Coleman
Sound Design & Mix: Machine
Engineer: Elizabeth McClanahan
Executive Producer: Matej Oreskovic
Music: Asche & Spencer
Composer: Nick Phillips
Executive Producer: Kari Sharff
