Chromista, YouTube Doesn't Settle for 'Meh,' Taps Jason & Kylie Kelce, Gordon Ramsay for Super Bowl LX
YouTube has unveiled “Don’t Settle for Meh,” their latest YouTube TV campaign featuring Jason and Kylie Kelce, Gordon Ramsay, Christian McCaffrey, David Blaine and Olympic gold medalist Sarah Hughes. The all-star cast is teaming up to remind viewers why they shouldn’t settle for a “meh” live TV experience, and should trade up to YouTube TV.
The spot asks “what would the world look like if everything was ‘meh’?" — from "meh-gic" tricks and “meh-nus” at restaurants to “meh” professional athletes and un-legendary beards— ultimately confirming it isn’t worth settling for anything less than the best when it comes to watching your favorite shows, movies or the biggest live cultural moments in sports & entertainment. The campaign will run online and on broadcast throughout Super Bowl LX and the Winter Olympics.
“Between the Super Bowl and the Winter Olympics, this is a massive year for sports on YouTube, and fans deserve a viewing experience that matches that energy," said Angela Courtin, VP of Entertainment and Sports, YouTube Marketing. "Teaming up with this incredible line up of talent allows us to highlight exactly why YouTube is the destination for fans to watch and engage with the biggest cultural moments around the world...
YouTube is redefining sports and entertainment on all fronts, from the way creators and fans interact with the game to how they watch sports, ensuring that fans can finally get the most out of every play.”
With 100+ channels, YouTube TV is a subscription streaming service that lets viewers watch live and on-demand TV through a simple and award-winning experience. Viewers have access to local and national live sports, breaking news, shows, movies and more, and can tune in on any screen (phone, tablet, TV, computer). With over 8 million subscribers, YouTube TV offers features such as unlimited cloud DVR storage space, multiview, the ability to view key sports plays, hide spoilers and check out real-time stats.
CREDITS
YouTube TV
Executive Producer: Eric Leiberman
Executive Producer: Kelsey Gliva
Executive Producer: Wes Harris
Executive Producer: Angela Courtin
Chromista
Executive Producer and Co-Founder: Darren Aronofsky
Executive Producer and Co-Founder: Ted Robbins
Executive Director, Brand and Advertising: Chris Einhauser
Executive Producer/Partner: Adina Birnbaum
Head of Strategy: Lauren Leavitt
Executive Producer: Justin Pollock
Creative Director: Eron Broughton
Creative Director: Brandon Davis
Producer: Leelee Groome
Head of Production: Ian Royston
Southern Sky
Executive Producer: Ray Courtin
Executive Producer: Zach Bush
Uppercut
Editor: Pieter Viljoen
Assistant Editor: Cristina Headrick
Producer: Harrison Draper
Executive Producer: Mila Davis
Racket Club
Sound Designer and Mixer: John Bolen
Executive Producer: Lauren Cascio
Mix Assist: Anthony Nguyen
ARC Creative
Executive Creative Director: Gavin Wellsman
Executive Producer: Will Unterreiner
Managing Director: Anastasia Von Rahl
VFX Supervisor: Yarin Manes
VFX Supervisor: Antoine Douadi
Producer: Emily Vecchi
2D: Rajesh Kaushik, Uros Otasevic, Katerina Arroyo, Haris VK
DMP: Charles Lee, Gary Inloes, Ivo Horvat
Colorist: Logan Highlen
Color Producer: Jackson Winkler
Color Assist: Brodie Alexander
