David&Goliath & CCGF Unveil Civilian Wearable Camera, HndsUp
The year 2024 has already proven to be the deadliest year for police violence in America, with 326 Black people killed by police[1], a staggering 12% increase from the previous year.
Additionally, Black women who are often left out of the discussion, make up about 10% of the female population in the U.S. but account for 20% of all women killed by police and nearly one-third of unarmed women killed by police.[2]
Despite the widespread use of police body cameras, only 20% of fatal civilian killings[3] are captured on video. Worse still, footage from police body cameras is often blurred, unusable, or not recorded at all due to officer negligence or failure to activate the device. 93% of the time, prosecutors use footage to prosecute civilians rather than officers (ACLU, 2021).
In response to these systemic failures, Courageous Conversation Global Foundation (CCGF) is unveiling HndsUp, a pioneering civilian wearable camera designed to illuminate the daily violence Black people experience in America. The device, which records police encounters, aims to turn an act of surrender into an act of protection, offering a new layer of security and accountability.
Developed in partnership with David&Goliath Brooklyn, HndsUp is the first wearable camera of its kind, designed specifically for civilians. Resembling the design of the latest smartwatch, the device is worn on the wrist to ensure it is easily distinguishable from a weapon. With a simple voice command—“hands up”—the camera is activated, capturing the encounter with law enforcement and simultaneously uploading the footage to local news outlets and alerting emergency services if needed. The device also displays a body scan to clearly show that the civilian is unarmed.
CCGF reveals this is the product they hope never to launch because the truth is that while technology like this could record police violence, it can’t prevent it. Only police training and conversation can stop it from ever starting. And that’s exactly what CCGF provides.
The campaign officially launches today, during International Black Women's History Month, with a powerful film that showcases the technology's life-saving potential. Featuring striking visual effects by Jamm and a haunting musical score by DaHouse Audio, the film highlights the urgent need for technology like HndsUp to protect Black civilians in volatile situations with law enforcement.
The timing of this launch is particularly significant, as Black women—mainly mothers—have long been at the forefront of efforts to protect their children from the ongoing threat of police violence.
Black mothers, in particular, face the unique, heartbreaking challenge of preparing their children for the very real risks they face in their daily lives, often giving their sons and daughters explicit instructions on how to survive police encounters.
“Our primary goal with HndsUp is simple: to save lives,” said Glenn E. Singleton, Founder and Board Chair of CCGF. “Beyond that, it's about constructing and facilitating a conversation about the deep-seated racial inequities that continue to divide and diminish our country. Police reform is an essential part of that conversation, but it’s not just about changing policies or implementing new technologies. It’s about confronting systemic racism that destroys communities of color every day. We cannot move forward as a nation without acknowledging and addressing these centuries-old racial disparities head-on.”
Courageous Conversation Global Foundation needs your financial support to lead this forward movement.
While the HndsUp device is conceptual, it’s designed to illustrate the ways in which modern technology could theoretically offer protection, underscoring that real change must come from comprehensive training for law enforcement. One that speaks to the larger, more urgent need for systemic change. Because technology like this can record and document these tragic events, but it cannot prevent them.
Singleton adds, “With HndsUp, we hope this campaign will elevate awareness and activate people to get involved so we can expand our work including de-escalation training and workshops for law enforcement and the communities they serve, to prevent these encounters from becoming violent in the first place. Because police need training, not technology, and that’s what we do.”
CCGF’s mission is to elevate racial consciousness through interracial healing, and they do so through their training programs and workshops with law enforcement across the country. According to one Chief of Police who participated in the training, “Courageous Conversation gave me the tools and confidence to understand the legacy and impact of implicit bias and racism in the United States and how I can reduce disparate outcomes. Putting that knowledge into practice creates better communication thereby building trust and legitimacy in law enforcement.”
For more information on HndsUp, visit the campaign website HERE, where each individual product feature is showcased using parallax animation. And take action by making a donation to support the ongoing work of CCGF in their mission to address racial injustice through racial equity training for police, community healing initiatives and providing safe spaces for courageous conversations to help create lasting change.
CREDITS
Foundation: Courageous Conversation Global Foundation
Founder & President: Glenn Singleton
Director, Marketing & Communications: Gabriel Joshua Gima
Executive Director: Madame Athena Chang
Program Director & Board Member: Madison Potts McAdoo
Agency: David&Goliath Brooklyn
Founder & Creative Chairman: David Angelo
Chief Creative Officer: Ben Purcell
Chief Strategy Officer: Brendan Robertson
CD / Art Director: Ambrosio Ballon
CD / Copywriter: Andrea Vega
ACD/AD: Israel Medeiros
ACD/Writer: Marcos Botelho
ECD/Design Director: Michael Molinaro
Associate Design Director: Max Olson
Senior Motion Designer: Eric Johnson
ECD Case Film: Avi Pinchevsky
Chief of Social Impact: Blake Winfree
Director of Strategy, Head of Social Impact: Madison Cameron
Senior Developer: Rudy Perez
Senior Digital Designer: Ricardo Turegano
Communications Strategist: Alanie Abron
Managing Director, Integrated Production & Technology: Peter Bassett
Sr Integrated Producer: Michael Van Pelt
Chief of Integration: Amy Chiang
Group Account Director: Janet Wang
Production Companies:
Audio Company: DaHouse Audio
Composers: Lucas Mayer & Silvinho Erné
Music Producer: Lucas Mayer & Silvinho Erné
Mix & Sound Design: Lucas Mayer
Exec. Producers: Lucas Mayer & Carol Masseti
Visual Effects/CGI: JAMM
Executive Producer: Asher Edwards
Comp Lead: Graziella Gandolfi
Comp: Paul Downes
CG Artist: Brian Burke
CG Artist: Logan Pittman
CG Artist: Shao Chen
CG Artist: Yu Fujii
CG Artist: Ben Martin
CG Artist: Fred Hopp
Producer: Anne-Marie DePauw
[1] Campaign Zero, Mapping Police Violence, 2024
[2] Los Angeles Times
[3] Washington Post, 2021
