Mammoth Taps DROOL to Fix the Problem of B.O. in New Campaign
Mammoth Brands expanded its agency roster last year to support its growing portfolio, bringing on MIRIMAR to launch a brand platform for Flamingo. As part of their multi-year partnership, Mammoth partnered with MIRIMAR once again to develop a bold new brand platform for Mando, its men’s deodorant brand.
For decades, men settled for a category that rewarded inertia, not innovation—piling on scents to mask body odor in an endless cycle. Layer on top of that really generic and formulaic deodorant advertising. But our research revealed that men were ready for something better: a real solution, not just a cover-up.
The new brand platform “Don’t Mask It, Mando It” puts problem-solving front and center—promising to fix, not just cover up, body odor. Powered by mandelic acid to target bacteria, Mando addresses the source of odor and gives men confidence that it’s handled for good. The work speaks to men dissatisfied with their deodorant options, who want something that really works rather than simply keeps up the cycle of masking and avoidance.
"We created Mando for men who want to solve the real problem, not just cover it up. With this campaign, we’re celebrating guys who fix—not mask—whatever life throws at them. It’s time to expect more from your deodorant," said Amy Calhoun Robb, CMO, Lume & Mando.
"Men masking their issues is an extremely fun tension to play off. Even more so when you do it in the form of a deeply emotional country music song. And with a product solution that genuinely works!" added Nick Morrissey, Executive Creative Director & Partner at MIRIMAR.
The campaign directed by Jasper Cable Alexander from DROOL Productions spotlights Mando’s anti-hero. He’s the kind of guy who patches things up on the surface but never truly confronts the issue, letting B.O. linger a bit longer than he should, just trying to get by. Enter Mando Man: a hard-working hero who doesn’t settle for cover-ups or half-measures. Through their interactions, our anti-hero comes to see there’s another way—choosing to face problems head on, using the right tool for the job, and tackling life without compromise.
"From day one, the Mirimar team led with creativity, and that spirit carried through as we built this weird, funny little world together," said Jasper. "We treated it like a short film, shooting on film, building characters, and layering in tiny details - from the caravan’s random trinkets to a bizarre chihuahua obsession - that brought it all to life. If nothing else, I’ve learned to always keep my armpits clean and fresh, because I’ve seen what happens when you don’t."
At every touchpoint, the “Don’t Mask It, Mando It” platform transforms product benefits into authentic storytelling. The campaign’s anthem, performed by an up-and-coming folk music artist, doubles as both soundtrack and a central storytelling device, blending music and marketing to reinforce what sets Mando apart. Social, OOH and digital content extend the idea, celebrating real moments of sweat, work, and pride—built in collaboration with the Mando community and designed to disrupt the category with a new voice.
The campaign will air the rest of the year and into 2026.
Production Company: DROOL
Director: Jasper Cable-Alexander
EP / Co-Founder: Genevieve Sheppard
Creative Director / Co-Founder: Freddie Powell
Producer: Benedict Turnbull
Director of Photography: Krzysztof Trojnar
Casting: Beast Casting and Jurga Kauneckiene (Lithuania)
Local Production Company: Grandma (Lithuania)
Production Design: Nathy Makhovska
Costume Stylist: Juozas Valenta
🤤Production Company: DROOL @droolprods
🎬Director: Jasper Cable-Alexander @jaspercablealexander
👩🏻✈️EP / Co-Founder: Genevieve Sheppard @geneshep
Creative Director / Co-Founder: Freddie Powell @freddiepowell100
👩🏻🎤Producer: Benedict Turnbull @benedicturnbull1
🎥Director of Photography: Krzysztof Trojnar @krzystof_trojnar
🎭Casting: Beast Casting @castingbeast and Jurga Kauneckiene
✂️Editor: Nicole Lana @_nicolelana_ @cabinedit
🔮Post-Production: Rascal @rascalstudio_
🎨Colorist: Tim Smith @timotheous
🎚Sound Design/Mix:
🎶Music Supervisor: Matt
🏰Agency: Mirimar @mirimarus
Cast
Other Guy: Lewis McDonald
Mando Man: Mindaugas Foks
Guitarist: Arturas Borsteika
Mirimar
💂♀️Co-Founder, CCO: John McKelvey
💂♀️Co-Founder, CEO: Luke McKelvey
💂♀️Executive Creative Director: Nick Morrisey
👩🎨Creative: Christopher Cavieleri
👩✈️Agency Executive Producer: Bill Burg
👩✈️Agency Senior Producer: Chris Totzke @ttatertotz
👨🎤Group Account Director: Lauren LongHammer
👨🎤Account Director: Catherine Demmer
Cabin: ✂️ Editor: Nicole Lana
🪚 Assistant Editor: Julie Levy
🎬 Producer: Marta Navarrete
⭐️ EP: Katy Zamora
Rascal VFX: 👨✈️ ECD: Andrew ‘Barnsley’ Wood
👨🚀 Senior EP: Jenna Le Noury
🤵 VFX Supervisor: Holly Mclean
👮♀️ VFX Producer: Alessandra Milani
🧑💻 Compositors: John Thornton
🎛 2D Lead: Holly Mclean
🎨 Colourist: Tim Smith
🗂 Production Manager: Daphne Do
🧾 Production Assistant: Zara Trott @zaretrott
🇱🇹 Lithuanian Production Company - Grandma:
👨✈️ Managing Director: Indrė Petrukaitienė
👨✈️ Executive Producer: Linas Martinkėnas
👮 Producer: Linas AK Požėra
👮 Production Manager: Justas Rin
🚕 Production Coordinator: Eglė Zajankauskaitė
🧑🏫 Chaperone: Keitė Arai
🎬 1st AD: Laura Stankevičiute
📻 Cast PA: Laurynas Pikutis
🏃♂️ Set PA: Martin Tuchto, Milda Uždavinytė, Rokas Ubavičius
🎥 1st AC: Rolandas Joneliũkštis
🎥 2nd AC: Mindaugas Docaitis
🎞 Film Loader: Vasily Shramkov
🕹 Video Assistant: Matas Jurginis
🕹 Video Assistant’s Assistant: Jonas Paslauskas
💥 SFX Coordinator: Mantas Ciurlys
💡 Gaffer: Vitalij Kutko
💪 Key Grip: Lech Gunovic
👩🎨 Production Design: Nathy Makhovska
🎨 Art Director: Giedré Valeisaite
👨🎨 Art Director Assistant: Grete Vaitmone
👕 Costume Stylist: Juozas Valenta
💄 Hair & Makeup Artist: Rosita Želvyte
💅 Makeup Assistant: Eginta Radziunaite
📍 Location Manager: Orestas Gurevicius
🚛 Unit Manager: Donatas Bakana
⛑ Medic on Set: Valdas Jauniskis
🍽 Catering: Pavel
