Edited at Union, Uber One Spot Starring Brian Cox Wins Outstanding Commercial Emmy
Directed by David Shane, “Brian Cox Goes to College” was a team effort at Union led by Partner Graham Turner
Uber One “Brian Cox Goes to College” collected Outstanding Commercial honors at the Creative Arts Emmys, it was announced yesterday. Created by Special US, directed by David Shane of O Positive, and cut at Union Editorial, the spot - dry, sharp, and just absurd enough to be believable - also took home Best Comedy Spot honors at this year's AICP Awards show in June.
Union Partner Graham Turner served as Lead Editor on “Brian Cox Goes to College, with 2nd Editors Justin “Q” Quagliata and Joe Hughes on board, plus support from Assistant Editor Julia Armine. Lillian Ghodoushim produced for Union - a tight crew behind the best kind of tight spot, one that lands every punchline.
Uber’s debut campaign for Uber One for Students hands the spotlight to Succession’s resident power broker — but this time, Brian Cox isn’t barking orders in a boardroom. He’s roaming a college campus like he owns the quad, chasing not clout but cravings. No textbooks, no keg parties — just serious savings on tacos, lattes, and late-night pizza.
At 78, Cox is schooling the undergrads in how to do college right: skip the lectures, keep the lattes.
Credits
BRAND: Uber
Vice President, Global Marketing: David Mogensen
Global Executive Creative Director: Danielle Hawley
Head of Marketing, North America: Georgie Jeffreys
Head of Integrated Marketing Campaigns, North America: Liza Keller
Marketing Lead: Romy Moeller
Global Creative Lead: Ecole Weinstein
Senior Marketing Manager: Liv Coe
Social & Digital Marketing Lead: Kaitlyn Mendoza
Global Copywriter: Sydney Lindsay
Director of Communications: Becky Katz Davis
AGENCY: Special US
Partner / Chief Creative Officer: Matthew Woodhams-Roberts
Partner / Chief Creative Officer: Dave Horton
Partner / CEO: Kelsey Hodgkin
Partner / Chief Production Officer: Vic Palumbo
Creative Director: Alice Blastorah
Creative Director: Josh Hacohen
Associate Creative Director: Laura Beck
Associate Creative Director: Ryan Siepert
Senior Designer: Charmaine Cheng
Senior Producer: Nat Bricker
General Manager: Lily Waters
Senior Account Director: Bella Timar
Management Supervisor: Sarah Newton
Group Strategy Director: Janet Shih
Creative Operations Manager: Bryn Wensley
PRODUCTION COMPANY: O-Positive
Director: David Shane
Executive Producers: Ralph Laucella, Marc Grill
Producer: Nell Jordan
Director of Photography: Christopher Sabogal
Production Design: David Lee
EDIT: Union Editorial LA
Lead Editor: Graham Turner
2nd Editors: Justin Quagliata, Joe Hughes
Assistant Editor: Julia Armine
Producer: Lillian Ghodoushim
Head of Production: Dani DuHadway Spagnoli
Managing Director: Michael Raimondi
FINISH: Framestore
Comp Supervisor / Online Flame Lead: Matt Dobrez
Comp Artists: Carlos Adarraga Gomez, Toby Brockhurst, Jason Gottlieb, Attilio Bonelli, JinHee Aloi, Yachan Yuan Mon
Executive Producer: Brittney Walker
Senior Producer: Andrew McLintock
Production Coordinator: Jackie Wingo
COLOR: Ethos Studio
Colorist: Kaitlyn Battistelli
Color Assists: Annie Cater, Alexandra Makarenko
Producer: Nat Tereshchenko
Head of Production: Natasha Sattler
SOUND: Eleven Sound
Sound Designer / Mixer: Jordan Meltzer
Senior Producer: Andrew Smith
Music Supervision: Radish Music
Supervisors: Peymon Maskan, Alec Stern, Gemma Schladow
Track: A Tribute To Johann Sebastian – The Swingle Singers
