Election Day Relief: Meet POT-US, Cannabis Products from Cherry and Special Group US
Let’s face it: the 2024 election is putting everyone on edge. With more than 40% of Americans reporting anxiety or depression symptoms due to the election (according to Fin’s spring survey) and nearly 60% feeling "very" or "somewhat" anxious about the outcome (Yahoo News/YouGov), the election season has become one of the most stressful times in recent history.
The solution? Weed. Not just any weed, but POT-US - Cannabis Products for The People. This November 5, as the results roll in, roll one up.
POT-US was created in collaboration with premium cannabis brand Cherry and Special Group US, the creative agency that brought you the iconic Uber Eat’s Super Bowl moment with Victoria and David Beckham and cannoisseur Matthew McConaughey in a recent Thursday Night Football spot.
The launch of POT-US is supported by a sleek advertising campaign by Special US, featuring dynamic social videos and digital executions meant to encourage users to roll up and kick it back.
The launch of POT-US is supported by a sleek advertising campaign by Special US, featuring dynamic social videos with VFX by Parliament, sound design by Wave, and music produced by JSM. The campaign is meant to encourage users to roll up and kick it back.
POT-US is Cherry’s latest collection launching now, designed to relieve the collective election-day dread. Whether you’re a casual observer or a fervent supporter, these unique strains are crafted to ease your mind, boost your mood, and make the season a little more bearable.
The strains for POT-US were carefully curated by Cherry and Special Group US, to calm the nerves and reduce anxiety in advance of November 5th.
Dank Dough
A rich, full-bodied strain developed by Archive Seed Bank, Dank Dough is born from Do-Si-Dos crossed with Gelato 41 and Moonbow. Dank Dough has a deliciously unique raspberry cake and gelato flavor, with hints of skunk and petrol. Drenched in silver trichomes, this strain is crafted to deliver stoned bliss from head to toe. Ideal for those looking to wind down with a truly indulgent cannabis experience.
Bernscotti
Bernscotti brings a balanced high, mixing indica and sativa qualities that start with a euphoric, creative head high and ease into full-body relaxation. Whether you’re looking to reduce election-day jitters or simply enjoy an elevated mood, Bernscotti offers a nuanced experience that caters to both recreational and medicinal users.
POT-US is available now at Green Fields Dispensary in Denver, Colorado.
CREDITS:
Special Group US
CCO: Amy Ferguson
AD: Kelly Scollard
CW: Taylor Osborn
President: Shannon Nunn
VFX: Parliament
Sound Design: Wave
Music: JSM
