Erich & Kallman, ArtClass Get Their Salad Together in Taylor Farms Campaign
Creative agency Erich & Kallman and Taylor Farms return with a new chapter in one of the fresh food industry’s most distinctive campaigns.
The duo’s newest campaign, “Get Your Salad Together” is live now, building on the platform the agency and leading salad and healthy fresh foods producer established together in 2025. The newest campaign extends to feature Taylor Farms’ new protein-forward lineup of salads, bowls, and snacks, and will run across CTV, digital, and social.
The creative approach is grounded in familiar, real-world moments, relatable characters and everyday settings, and pushed into a heightened, subtly surreal register. Each spot keeps the storytelling simple and performance-driven, letting the product, with the help of comedy, do the work.
The underlying idea taps into something real: when you make a good choice, like eating a salad, you feel more put together. These products are positioned as the thing that helps you get there: turning a small decision into a small win.
"Salad lovers tell us Taylor Farms Chopped Salad Kits are a delicious choice that makes them feel like they’ve got it together,” said Christina Barnard, VP of Marketing at Taylor Farms. “This campaign puts the salad at the center of everyday moments in an outrageous, breakthrough way—one that’s relatable, funny, and impossible to ignore.”
"Taylor Farms makes it easy and enjoyable to eat well.” said Eric Kallman, Founder and CCO of Erich & Kallman. “Our job was to find the comedy and the humanity in that moment - the small, real victory of pulling together a meal that actually tastes good and makes you feel good. That's what 'Get Your Salad Together' is all about, and this year we got to push that world even further."
CREDITS
Erich & Kallman
Eric Kallman, CCO
Steve Erich, President
Kati Haberstock, Head of Production
Cristian Villalobos, Producer
Sarah Johnson – ACD, Art
Ben Schneider – ACD, Copy
Schaefer Felix – Director of Brands
Dylan Williams – Account Supervisor
Harper Lock – Account Manager
Art Class (Live Action Production)
Ryan Ebner - Director
Geno Imbriale - Managing Partner
Kirsten Arongino - Managing Director
Sean Owolo - Executive Producer
Logan Gilmore - Executive Producer
Sparkle Jones - Head of Production
Olivia Possino - Staff Producer
Corrin Santa Cruz - Line Producer
Cut & Run / Jogger (Editorial)
Brian Stanley - Post Executive Producer
Alicia Cargile - Finish Executive Producer
Jay Nelson - Editor
