Eva McCloskey & Pamala Buzick Kim Think You Know Too Much

To acronyms like IYKYK we can now add YKTM, which is short for “You Know Too Much,” the new podcast launched by mavenverse Co-Founders Eva McCloskey and Pamala Buzick Kim that explores the unusual passions of notable folks. One of the early guests – in fact, he was the second guest in the series – was Danny Robinson, the former Chief Creative Officer of The Martin Agency (now known simply as Martin), who in early 2024 was named its CEO. Earlier this year Danny stepped down from the agency and retired from the agency world to focus on making art. Who knew he was a massive fan of that 1960s sitcom icon, “The Dick Van Dyke Show”?

 “Something about the show, unlike a lot of other shows I watched when I was a kid – and I watched a lot of television, I mean a LOT of television – something about this show outlasted all those others,” he explains in the podcast (check out the episode here), while Eva and Pamala pose questions about what appealed to him about the show (hint: the writing), how he managed to stoke his thirst for the series in the era before DVDs or streaming channels (TV Land, of course!) and which are his favorite episodes (he provides not just his faves, but honorable mentions, too).

Mavenverse, which launched in 2025, is designed to connect brands with communities or groups pursuing various interests and activities that make them well-suited for brand involvement and activation. Its founders bring extensive backgrounds in advertising, marketing and content creation to the effort: Pamala was one of the leaders of the Free the Work initiative, which aimed to help agencies and brands access underrepresented talent across the entire production and post spectrum, while Eva has worked for such industry icons as Co:Collective and, before that, The Barbarian Group, along with a stint with the world-famous Webby Awards.

“You Know Too Much” on the surface looks like a fun way for Eva and Pamala to slake their curiosity about oddball stuff, but there’s a method to their madness, as the series is intended to demonstrate the power of personal avocations. To check out the full series, just go here. The Howler caught up with them recently to get a closer look at what brought “YTKM” to the fore. Here’s what they told us:

What prompted you to launch the podcast? You say in your teaser that ‘the internet wants you to know stuff, but with the condition that it’s usually just enough to have an opinion, but never enough to understand.’ Is this an effort to plumb the knowledge base of folks who are experts in something funny, useful or cool?

Pamala: It truly began with a fever dream… waking up in a cold sweat before dawn. (Granted it also could have been perimenopause.) We spend our days so deeply entrenched with community organizers who do incredible things outside of their professional lives, and seeing them dedicate nights and weekends to their passions got us wondering: what else are people passionate about? Often, we assume we’re the only ones who care about these specific, private interests. But as the adage goes, the more niche the subject, the more universal it actually becomes. We’re excited to explore the stories behind that random building across the street, the history of an obscure law, or the delightful history of why Hello Kitty is exactly five apples tall and definitively not a cat. 

How did you go about choosing your podcast interview subjects? More specifically, what made you seek out Danny Robinson?

Eva: Pamala and Danny know each other from our advertising days. When we mentioned the show idea, he very casually mentioned his very close relationship with “The Dick Van Dyke Show.” How can you not want to ask more questions about that? We are so honored he made time for us. Hoping our Wu Tang discussion makes it into the final edit. 

“YKTM” feels like the kind of podcasts that could easily become a regular TV series on Hulu or FXX. Do you think this has the kind of legs that could turn it into a little media brand on its own? 

Eva: For sure. It’s already its own brand. The brilliance behind this concept is how passionate and knowledgeable we *all* are about something surprising. There’s humor, beauty and joy to be found in the most esoteric and mundane and daily. It’s been such a pleasure to pop on to a call with an acquaintance and be blown away by something you had never considered or thought of before.

Pamala: If “Chicken Shop Date” and “Hot Ones” can become mainstream, this definitely can. Wait, do we need to add food to our episodes? ‘Brought to you by Korean bulgogi.’

Both of you have backgrounds that touch on areas of advertising and production – industries replete with interesting characters with often fascinating pursuits and hobbies. How heavily will you mine your figurative Rolodexes for podcast guests?

Eva: Our entire debut season is folks we’re directly connected to. You’re right - the worlds of advertising and production are populated with some of the most fascinating hobbyists and weekend warriors and side hustlers there are. We are lucky to have grown up in this industry alongside these wonderful weirdos.

So how does “YKTM” dovetail with what mavenverse can offer its clients? Explain the synergy for us.

Pamala: The podcast is proof of concept in motion. Every conversation teaches us what makes niche knowledge compelling and therefore scalable, what hooks an audience, where the passion lives. This translates directly into how we position the brand integrations. We are the bridge. 

Who would be your ideal, pie in the sky “YKTM” podcast guest? What would make him or her such a terrific get? 

Eva: I would love to invite Jaylen Brown from the Boston Celtics to talk about chess or teach us a fun science fact. Or Cindy Gallop to walk us through some cool as shit collection she’s been building since childhood. Or Tyreak Told You to teach us about dragons or Pokémon. We keep a running wish list of potential future guests, and I find myself adding names to it daily. We’ve got multiple seasons’ worth of ideas.

Pamala: Boots Riley, Atsuko Okatsuka, Björk, Dolly… folks known for a certain thing, but what else is taking up space in those beautiful brains. Even AOC and Michelle Obama probably know way too much about something that will surprise you. I’d really like to know what my bodega guy knows. Let’s get unhinged, specific, ridiculous, delightful. That’s what we are after.