Eventbrite's Refreshed Identity Takes Center Stage via BUCK

BUCK, a global design company, is proud to unveil Eventbrite’s brand transformation, redefining the platform’s visual and verbal identity to inspire the next generation of event-goers and organizers.

Designed to reinforce Eventbrite's role as the ultimate destination for discovering and hosting live experiences, these updates reflect the brand’s mission to bring people together. BUCK’s work covers the entire Eventbrite ecosystem, from tone of voice to logo, from photography to typography, and from top to bottom.

Eventbrite plays a crucial role in fostering real-world connections in an increasingly digital age. To reflect this shift, BUCK worked with the events marketplace to create a bold, expressive, and highly flexible identity system—one that re-positions the brand from a transactional ticketing platform to a cultural catalyst for discovery, connection, and shared experiences. The new tone of voice speaks to and empowers both event creators and consumers, cementing Eventbrite’s new position as the connective tissue bringing these groups together.

“Now more than ever, people crave authentic connections and transformative live experiences that match their passions and help them find their communities. Our reimagined brand doesn't just capture this cultural shift–it amplifies it. With BUCK's help, we've created a dynamic visual system that celebrates the journey from discovery to memory-making, while maintaining the vibrant energy that's uniquely Eventbrite.”
-Samantha Wu, CMO at Eventbrite

“Eventbrite's refreshed brand is about movement, energy, and emotion. We wanted to create a brand system that doesn’t just stand out but actively pulls you in—like the feeling of being in a crowd or the anticipation of a great night out. The dynamic logo, high-energy color palette, and layered design elements all work in harmony to reflect the electric nature of live events, while being flexible enough to adapt to any experience that Eventbrite has to offer.”
-Liron Eldar, Creative Director at BUCK

At the heart of Eventbrite's refreshed brand is "The Path" – our dynamic new mark symbolizing the event journey, from discovery to memory-making. As a brand powered by a vibrant and diverse community of event organizers and attendees, The Path is customizable, designed to come to life in unique community expressions. We infuse it with visual elements that capture the essence of different communities – vibrant, delectable treats for the foodies, lush leafy patterns for plant lovers, dynamic musical instruments for live music fans, and colorful artistic swirls for creative souls. Each playful adaptation transforms The Path into a living reflection of community identity, while maintaining its role as a universal symbol that invites everyone to connect around what they love most. We’ve also reimagined the iconic Eventbrite orange and introduced a new color palette with vibrant complementary hues, energy auras featuring expressive neon gradients, custom illustrations, and bold typography. These components can be flexibly combined across all brand touchpoints, from digital platforms to out-of-home campaigns and event promotions, creating a cohesive yet adaptable visual language. 

This work was developed in partnership with Eventbrite, with BUCK leading the brand refresh and Instrument, a design and technology company, leading the consumer app redesign. With this evolution, Eventbrite is primed to meet the changing ways people discover and engage with culture with an identity designed to grow and evolve alongside its vibrant community.

CREDITS

EVENTBRITE

Former Chief Marketing Officer: Tamara Mendelsohn
Chief Product Officer: Ted Dworkin
SVP, Design: Lisa Prescott
VP, Brand: Ayni Raimondi Vienna
Director, Brand Marketing: Jessie Young
Design Program Director: Kristen Conner
Principal Designer: Mikaila Weaver

BUCK

Chief Design Officer: Ben Langsfeld
Group Creative Director: Camille Chu
Executive Producer: Russell Greene
Creative Director: Liron Eldar-Ashkenazi
Bidding Producer: Mackenzie Kuzman
Producer: Haley Arenson
Senior Art Director: Sylvia Witter
Head of Strategy: Marla Moore
Senior Strategist: Asia Hunt
Design Lead: Mary Kate Henry
Copywriter: Brooke Kessler
Design: Mary Kate Henry, Codie Chang, Bryan Couchman
Illustration: Gunnar Pettersson, Ben Nichols, Jel Plosz2D Animation: Gur Margalit, Dan Cantelm, Rafael Araujo
Special Thanks: Stephen Loveluck, Meitar Almog, Talia Lamdan, Peter Kallstrom, Kenni Huang, Wesley Chen, Maria Eugenia Franco, Sean Merk, Carmel Gatchalian, David Jouppi , Eric Smith, Tien Min Lao, Amelia Giller, Alex Kiesling, Aaron Ingold, Vincenzo Lodigiani, Ege Soyuer, Morgan Allison, Gavin Kosko, and Taylor Griggs.

INSTRUMENT

AVP, Client Accounts: Mish Fabok
Group Account Director: Madison Fenton
Strategy Director: Marci Wassserman
Sr. Strategist: Eric Rulona
Executive Producer: Meredith Robinson
Creative Director: Darshan Phillips
Associate Creative Director: Chris Fairchild
Associate Writing Director: Erik Henriksen
Design Director: Katarina Klask
Design Director: Kyle Roberts
Designer: Marissa Ginsberg
Motion Designer: Bella Shih
Designer: Flora Kim
Designer: Ruben Torres
Tarley Jordan