Fire Kite Creates Audacious Ad Campaign for McAlvany
McAlvany Financial Group, a trusted leader in precious metals for more than 50 years, has launched a national ad campaign positioning Gold IRAs as “Wealth Insurance.” The campaign spotlights the surprising—and even absurd—things people insure, from pets and weddings to alien abductions, to make the case that it’s time to insure the most important thing—your retirement savings.
Created by independent agency Fire Kite, the campaign breaks from industry norms by rejecting fear-based tactics and celebrity endorsements, instead taking a positive, empowering approach.
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“People insure everything imaginable, but often forget to insure the most important thing—their wealth,” said David McAlvany, CEO. “A McAlvany Gold IRA is a proven way to ensure retirement security and protect family wealth. This campaign positions Gold IRAs around confidence, stability, and legacy.”
“From pet projects to alien abductions, people will insure all kinds of crazy things,” said Alex Goulart, Founder and Executive Creative Director at Fire Kite. “In this campaign, we’re spotlighting that absurdity to remind investors to insure what really matters – their wealth. And by tapping into people's preconceptions about insurance and the role it plays in their lives, we’re reframing how they think about investing in precious metals."
The campaign includes video (:60, :30, and :15 spots), national print and digital placements in The New York Times and The Wall Street Journal, radio ads, banner ads, and social content.
The Case for “Wealth Insurance”
While 42% of Americans hold an IRA, less than 10% own precious metals; even fewer own a Gold IRA. Most investors remain overexposed to equities, leaving them vulnerable to market downturns. With 67% of 55-year-olds fearing they’ll outlive their savings, Gold IRAs offer a proven way to diversify and stabilize retirement portfolios. Designed to perform during times of market volatility, Gold IRAs act as insurance against financial shocks. Gold has even outperformed the S&P 500 over the past 30 years.
For more information about the benefits of Gold IRAs, visit https://www.insuremywealth.net/
Credits
Agency: Fire Kite
Founder & ECD: Alex Goulart
Head of Strategy: Tim Anderson
Head of Production: Wes Wages
Creative Directors: Zach Fugate, Leo Borges
Copywriter: Alex Goulart
Project Manager: Lori Shoukry
Media Director: Kelly Phipps
Email Marketing: Taylor McFerran
Video Intern: Ellie Haynes
Independent Contributors
Motion Design: Patrick Whitehorn-Schmidt
Web Design: Steve Sherba
Website Dev: Bennett Whitlock, Alex Schmidtt, Christian Rea
SEO: Nate Kay
Production: Gear Seven
Production
Founder: Kirk Slawek
Head of Operations: Ashley Circeo
Executive Producer: Shea Jones
Director: Kevin O'Brien
1st Assistant Director: Joe May
2nd Assistant Director: Corey Rich
Producer: Allen Howard
Production Manager: Luv Patel
Production Coordinator: Lindsay Compton
Production Assistant: Dayton Edwards
Production Assistant: Tanner Peterson
Production Assistant: Zyon Freeman
Camera Department
Director of Photography: Nathan Thompson
1st Assistant Camera: Josh Boyd
2nd Assistant Camera: Brooke Hamar
Electric Department
Gaffer: Andy Miller
Best Boy Electric: Randy Patterson
Grip Department
Key Grip: Braden Payne
Best Boy Grip: Jordan Birch
Dolly Grip Day 1: Jake Moore
Dolly Grip Day 2: Darrin Dickerson
Vanities
Hair & Make-Up Artist: Kim Murrey
HMU Assist: Melissa Olshavsky
Wardrobe Stylist: Kelsey Carlton
Wardrobe Assistant: Nikki Foster
Art Department
Production Designer: Travis Jones
Prop Master: Aaron James
Set Dresser: Travis Slagle
Post Production Team
Post Production House: The Edit House
Second Unit Editor: Grant Engler
Second Unit Colorist: Brett Price
VFX Supervisor: Joel Robertson
VFX Coordinator: Emily Dubberly
VFX Artist: Kyle Riffe
Music: Overcoast Music + Sound
Producer: J.L. Hodges
Producer: Andrew Carter
Sound Design: Matthew Whitworth
Final Mix: Matthew Whitworth
Client - McAlvany Financial Group
CEO: David McAlvany
Head of Marketing: Chase Orrick
Operating VP: Mason Stetler
