Fire Kite Produces New Boy Throb Music Video for charity: water Partnership

Boy Throb, one of the internet’s fastest rising boy bands has announced their partnership with charity: water – the nonprofit that has brought clean water to more than 21 million people across 29 countries – on Every Penny Counts, a nationwide campaign celebrating the penny's retirement by turning forgotten coins into clean water. 

Boy Throb recently captured national attention when their fanbase mobilized to help member Darshan Magdum secure his O-1B visa, allowing the full band to perform together in the U.S. – and they’re channeling that same energy toward a new mission: ending the global water crisis. 

From August 14-23, 2026, Boy Throb is partnering with charity: water for the 10-day social media campaign, Every Penny Counts. The mechanic is simple: for every photo of a penny posted publicly on Instagram or Facebook tagging @charitywater, a campaign donor will give $40 on behalf of the poster – enough to provide one person with clean water. 

For every post, a $40 donation will be unlocked from a generous donor to charity: water – up to $50,000 total – turning each penny post into both a public act of awareness and clean water for one person–no donation required. 

To kick off the campaign, Boy Throb is releasing an original music video, "I Still Remember," written by Maria Christensen and produced by Fire Kite, making the case that the smallest coin in your pocket can change a life. 

The timing carries extra weight. The penny – long dismissed as too small to matter – is in the process of being retired from U.S. circulation, with the last circulating penny struck in November 2025. For charity: water, that's a provocation worth answering. The organization has operated since 2006 on a foundational promise: 100% of every public donation goes directly to water projects in the field, down to the last penny. 

At a moment when the country is deciding the penny no longer counts, charity: water and Boy Throb are making the opposite argument. 

"We've loved watching Boy Throb's journey, and now seeing them turn that momentum toward ending the water crisis is something we couldn't be more excited about," said Scott Harrison, Founder and CEO of charity: water. "Their fans show up for them in a way that's rare. We believe that the same energy is going to change lives."

The partnership also arrives at a culturally charged moment for the band. Earlier this year, Boy Throb's fanbase – known as “The Throb Mob”– organized a nationwide push that drew widespread media coverage and ultimately contributed to Magdum finally receiving his O-1B visa approval. Now, the band is asking that same community to show up for the 696 million people around the world who still lack access to clean water. 

"I grew up in Mumbai, so water was never something I took for granted," said Darshan Magdum. "There are still 696 million people without clean water. That number is too big to ignore and too solvable to accept. I wanted to be part of something that treats it that way." 

"People underestimate what a community can do when it decides to care about something," added Anthony Key. "The Throb Mob shows up, full stop. charity: water is proof that the same energy works at a global scale." 

The organization has raised over $1 billion since its founding in 2006 and tracks every completed project with GPS coordinates and photos – a model built on the belief that no dollar, and no donor, is too small to matter. 

"We built this whole band on the idea that people showing up in small ways can create something massive," said Evan Papier. "We want to take that same energy, but for the water crisis." 

"Clean water is the most fundamental thing," said Zachary Sobania. "If all of us work together, we can end the water crisis in our lifetime." 

“The way this project came together was frankly magical,” said Alex Goulart, Fire Kite Founder & ECD. “We had already developed this concept and were looking for the perfect boy band to come aboard. We discovered Boy Throb at just the right moment, and joined forces. Maria Christensen wrote a banger, Glenn Packard nailed the choreo, and in Director Justin Cipriani’s hands, the whole thing came to life. And to make it here in Nashville – Music City – was the icing on the cake.” 

Fans can participate by posting any photo of a penny on Instagram or Facebook, tagging @charitywater. The campaign is limited to the first 1,250 qualifying posts through August 23, 2026.