The hero spot features an anarchic, heavy metal driven Bark creature named Ram Chop who liberates dogs from their overly fussy and pampering owners, freeing them from quilted pet jackets and other cuddly appendages and letting them become the wild dogs within.
Available for new and current BarkBox and Super Chewer subscribers, the BARK x Liquid Death collection features toys, beds and apparel for dogs and the humans who are dead serious about them. The collaboration features Ram Chop, Dogtor Death Can and the Sleep When You're Fed bed. Filled with two disc squeakers and featuring whip-n-flip limbs, Ram Chop doubles as the face of the collaboration and the star of BARK and Liquid Death's accompanying social campaign, encouraging humans to embrace the mischief, quirks and instincts that make their dogs who they are.
CREDITS
BARK
BRAND DIRECTOR, Dave Stangle
Liquid Death
VICE PRESIDENT, Misha Brunelli
Tombras
CHIEF CREATIVE OFFICER, Jeff Benjamin
Good Behavior
DIRECTOR, Mike Egan
HEAD OF PRODUCTION, Adam Lawson
EXECUTIVE PRODUCER, Victoria Guenier
DIRECTOR OF PHOTOGRAPHY, Kevin Fletcher
EDITOR, Mike Rizzo @Mackcut
