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Good Behavior

Win Bates Joins Good Behavior to Direct Comedy Campaigns

Win Bates Joins Good Behavior to Direct Comedy Campaigns

Emmy-nominated commercial director Win Bates has joined the roster at Good Behavior, the independent comedy commercial production company founded by director Pete Marquis and partners Victoria Guenier and Adam Lawson. Win Bates has directed campaigns for BMW, Toyota, Pepsi, Samuel Adams, DoorDash, Burger King, Carvana, Doritos and Dunkin'. His...

Good Behavior’s Brandt Lewis Directs New Mateo’s Salsa Campaign

Good Behavior’s Brandt Lewis Directs New Mateo’s Salsa Campaign

Mateo’s Gourmet, one of the leading brands in the shelf-stable salsa category, is launching a new campaign, “Farmer’s Market Fresh Taste,” created with full-service AOR GSD&M. The campaign was directed by Brandt Lewis and produced by Good Behavior. The new campaign positions the brand as delivering...

Fellow Kids and Good Behavior Do “The Great Redirect” for Caesars Republic Lake Tahoe

Fellow Kids and Good Behavior Do “The Great Redirect” for Caesars Republic Lake Tahoe

This April, Caesars Republic Lake Tahoe partnered with creative agency Fellow Kids in its latest installment of the “Great Redirect” campaign to relaunch the Hotel & Casino after its $200 million transformation into a modern alpine escape. “The Great Redirect” challenges the idea that traveling to luxurious destinations requires traveling...

Good Behavior and NorthxWest Launch Ziply's “Believe in Something Better”

Good Behavior and NorthxWest Launch Ziply's “Believe in Something Better”

The American telecommunications leader in the Pacific Northwest, Ziply, has launched a new campaign that turns the tables on typical commercials from fiber optic providers. Two :30 spots for broadcast and two longer versions for social present Ziply customers in unusual tonque-in-cheek scenarios. In “Council,” Ziply customers harangue a company...

Brownstein & NJM Redefine "Great" via Good Behavior

Brownstein & NJM Redefine "Great" via Good Behavior

Brownstein and NJM Insurance Group have launched an entirely new advertising campaign that supports their long-running and acclaimed “No Jingles or Mascots: Just Great Insurance” work by communicating the numerous reasons that NJM is truly “great.” This new work, titled “Great,” plays off the overused and often hollow nature of...

Good Behavior Hires GRG Partners for Midwest Representation

Good Behavior Hires GRG Partners for Midwest Representation

Full-service production company Good Behavior, which was named an Adage A-List Production Company Standout in 2025, has expanded its national reach by hiring Austin-based directorial representation firm GRG Partners for representation in the Midwest. Good Behavior was founded in 2024 by director Pete Marquis and partners Victoria Guenier and Adam...

Good Behavior's Mike Egan Directs Chad Michael Murray for Crush Zero Sugar Orange

Good Behavior's Mike Egan Directs Chad Michael Murray for Crush Zero Sugar Orange

Good Behavior’s Mike Egan has directed the early 2000s-era heartthrob Chad Michael Murray in a spot for Crush Zero Sugar Orange’s launch campaign in Canada - “Your First Crush, All Grown Up.” The star of One Tree Hill, Dawson’s Creek and currently in Sullivan’s Crossing, now...