Giant Spoon, ArtClass Spoon up JustFoodforDogs
The agency Giant Spoon and the production company ArtClass have teamed up to launch the first national ad campaign for JustFoodforDogs, a fresh, vet-formulated dog food for your pooch that’s made with human-grade ingredients. In the new spot, a dog owner talks directly to viewers because his four-legged pal can’t. (“Don’t worry, I speak human,” he says to his buddy.)
Directed by ArtClass’s Quinn Katherman and edited by Maggie Sloane at Cabin Edit, the spot claims that pets deserve better than stale dog food standards. As pioneers in science backed, vet-formulated fresh dog nutrition, the brand’s spokeshuman rags on the state of so-called ‘fresh’ dog food, claiming that its ‘fresh by name only’ just because it’s stored in the ‘fridge. He points out that it's not good enough for JustFoodforDogs and their menu of real ingredients. In the campaign, the irate owner may not be home for callers, but he’s always here to stand up for dog diets.
The ad will air across Meta and Amazon and YouTube, with local linear TV spanning news, entertainment and sports content, as well as spot media buys during Olympics broadcasts.
CREDITS
Client: JustFoodforDogs
Carey Tischler: President
Eric Kufel: Chief Executive Officer
Bobby McWaters: Chief Digital Officer
Sarah Meis: SVP, Marketing
Tom Demartino: Head of Growth
Agency: Giant Spoon
Ian Grody: Chief Creative Officer
Lexi Rodriguez: VP Creative Director
Savannah Chapple: Art Director
Eli Shapiro: Writer
Colleen Miller: Executive Producer
Lindsay Squires: Senior Content Producer
Catherine Huang: VP, Business and Legal Affairs
Production Company: ArtClass
Quinn Katherman: Director
Geno Imbriale: Managing Partner
Kirsten Arongino: Managing Director
Logan Gilmore: Executive Producer
Sparkle Jones: Head of Production
Terry Gallagher: Producer
Editing Company: Cabin
Maggie Sloane: Editor
Zack Herpy: Post Producer
Nellie Campbell: Post Producer
Post Production: Overture Studios
Brian Keegan: Executive Producer, Post
Rylee Axner: Post Producer
Jesse Threatt: Cutting Assist
Dominique Machain: Assistant Editor
Color: Trafik
Daniel de Vue: Senior Colorist
Geoff Linville: Producer
Audio Post: Eleven
Jordan Meltzer: Sound Designer/Mixer
Sean Kiely: Producer
Music Company: Storefront Music
John Sneider and Adam Elk: Composers
Matt Nelson: Managing Director
Katie Theobalds: Senior Creative Producer
Lena Adelman: Head of Partnerships and Producer
