Good Behavior Treats SNICKERS to Zombie Twerk for Halloween
The new BBDO/NY Halloween campaign was directed by Pete Marquis of Good Behavior
SNICKERS has launched a trifecta of hilarious spots directed by Pete Marquis, partner at the new comedy-driven production company Good Behavior. One of the spots features the beloved M&M’S spokescandies, Yellow and Green, trick-or-treating, another spot features a giant 10 ft outdoor skeleton decoration assembled indoors and creating havoc, and the third features an animatronic Halloween Zombie decoration comically twerking, apparently misassembled by a young couple.
“SNICKERS Halloween campaigns are classic, and they’re all about the SNICKERS, in so many ways,” said Good Behavior EVP Victoria Guenier. “At Good Behavior, that’s what we specialize in, creating humor and smiles. We love working with brands and agencies like BBDO/NY that have a sense of humor. BBDO/NY, SNICKERS and Halloween, what’s not to love.”
Good Behavior was launched last month by Marquis with Guenier and Adam Lawson. The trio first met three years ago, and have worked on over fifty productions since, earning the trust of top brands and agencies, along with winning a wide array of awards. Guenier was a former top agency production executive at Ogilvy, Deutsch LA, Omelet, and production company Strike Anywhere. Lawson has done everything from AD-ing an Academy Award Winning film to show running TV to producing the CyberPunk 2077 promo with Keanu Reeves. The company is repped on the east coast by Milktoast, in the Midwest by Sharon and Perry, and on the west coast by Stephanie Stephens.
