Greenpoint's Hudson Dusters Tee Up for Callaway
Callaway gathered top golf talent and up-and-coming influencers in the golf space to send their new Chrome Tour golf balls down the fairway with next-level speed and thrilling shots. Made with agency Green and produced by Greenpoint Pictures, the films from directors The Hudson Dusters highlight the craftsmanship and precision of the Callaway Chrome Tour golf balls with visceral storytelling and adrenaline.
Mirroring how the Callaway Chrome Tour golf balls reimagine speed, the films echo these features with fast-paced frames bathed in golden light. Today’s most prominent golfers, such as Minjee Lee, Jon Rahm, Akshay Bhatia, Rose Zhang, and Sam Burns, step out onto the green with their percussive swings, adding to the layered soundscape and complementing the fun, relaxed game being played. Masterfully directed by The Hudson Dusters, “Believe in Faster” builds in momentum and power as the possibilities of what golfers can do when they use these new Callaway golf balls are cinematically depicted with excitement, authentic touches, and premium quality.
Greenpoint Pictures handled all aspects from pre-production through post-production, and the Hudson Dusters’ many years of experience shooting athletes ensured that they were able to pivot in the moment to capture each golfer at their finest, with Callaway Chrome Tour golf balls at the center of it all.
The Hudson Dusters, Directors: “Speed is everything—in golf, in life, in the world. We wanted to create a great sports ad that reflects this and how Callaway is rising to meet that moment with style and innovation. From the very beginning, we’ve been capturing athletes at the top of their game. It excited us then and it excites us now. It's what we're best at. We wanted to put the viewer in the middle of the action and have them feel the speed of golf. The golfers were a delight to have on set, and incorporating upcoming influencers into the shoot represents this fast-growing side of the industry. By making everything look polished and elevated, we could let each athlete’s personality shine through while still conveying the technical aspects of the Chrome Tour golf ball that makes it exciting for golfers.”
CREDITS
Client - Callaway
Vice President, Global Marketing: Nick McInally
Director, Marketing: Gordon Gray
Senior Marketing Manager: Scott Busse
Agency - Green
Principal / Executive Creative Director: Dave Taylor
Principal / Executive Creative Director: Jeff Siegel
Executive Producer: Sabrina Hoverkamp
Principal / Head of Strategy: Eric Tepe
Account Director: Nick Gustafson
Producer: Jen Dennis
Operations: Molly Magnifico
Production - Greenpoint Pictures
Director: The Hudson Dusters
Founder: Michael Kuhn
Creative Director: Niles Roth
Executive Producer, Partner: Tatiana Rudzinski
Head of Production: Karen Berkowitz
Line Producer: Luke Stevens
Editor: Joe Walker
Executive Producer, Post: Victoria Vallas
VFX: Light & Logic
VFX Artist: Ovi Bogdan
VFX Producer: Ashley Hsieh
DP: Garret Hardy Davis
Color: Nick Metcalf / Rare Medium
Sound Design + Mix: Bobb Barito
Clean-up: Zero VFX