Guesthouse Launches Flexcar’s Talky Cars Leasing Campaign
Independent agency Guesthouse has launched its inaugural campaign for its latest account win, Flexcar, the first and only month-to-month flexible car lease company. The campaign will run across TV, social, digital, and OOH channels.
Commercials for the brand, produced in-house by the agency and post produced at Hero Post in Atlanta, employ cheeky humor delivered in voiceover, in which the cars themselves reveal the benefits of a Flexcar lease. With Flexcar, drivers get a car with zero down payment and the ability to cancel anytime. Drivers can choose from over 200 makes and models, including luxury vehicles. Digital and social ads are designed to explain the Flexcar leasing model in easy to understand terms, using humorous analogies.
“We’re excited to shine a light on an industry that hasn’t changed its buying and leasing model in over 100 years,” said Jake Marsten, VP of Marketing at Flexcar. “The new tagline ‘You drive everything’ positions the company as the perfect alternative to the expenses and hassles of car ownership.”
“We love working with brands that have real news to share, and a mission of helping people fight back against unfair situations,” said Guesthouse Co-founder and Creative Director Mitch Bennett. “Flexcar helps people avoid buying something that instantly hemorrhages value or getting tangled in a costly lease, and we can’t wait to help them get the word out.”
CREDITS
Client: Flexcar
Jake Marston - VP of Marketing
Kelly Conlin - Senior Marketing Manager
Mark Alexander - Group Product Design Manager
Agency: Guesthouse
Wes Whitener - Creative Director & Director
Mitch Bennett - Creative Director
Jeff Quick - Brand Growth
Matt Thomason - Producer
Alex Craig - DP
Billy Coker - Camera Assistant
Robin Whitener - PA
Lucas Voorhees - PA
Gideon Cohen - Post Producer
Dan Schaefer - Sound
Jess Pinkstone - Art Department and Wardrobe
Post production company: Hero Post
Molly Baroco - Head of Production
Jeff Jay – Editor
Andrew Pope - Colorist
Audio post: Acoustech
Gopal Swamy - Sound Engineer
