Hard Rock Bet Starts Jackpot Season with World War Seven
There’s something in the air: It’s officially Jackpot Season in New Jersey! For the next 11 weeks, Hard Rock Bet will be the place to be for Jackpot Enthusiasts with up to 25 daily jackpots and a weekly Big Sunday Jackpot with a minimum of $50,000 payout guaranteed. During the course of the campaign, over 2,000 jackpots will be hit on Hard Rock Bet with over $1.5 Million in expected total payouts.
“It’s officially Jackpot Season on Hard Rock Bet, and we’re calling all New Jersey players to Roll With Us for up to 25 daily jackpots and a Big Sunday Jackpot on our top-rated app,” said Grant Williams, Hard Rock Digital’s SVP of Casino. “We’re looking forward to introducing New Jersey to the Jackpot Enthusiasts featured in our campaign while awarding over 2,000 jackpots and over $1.5 Million in prizes during the next 11 weeks.”
The first Big Sunday Jackpot hit Sunday with a New Jersey player winning $59,052.39 off a $1.40 spin on Cash Eruption.
Jackpot Season on Hard Rock Bet will be supported by a campaign across multiple platforms created with creative agency partner 72andSunny New York. Featuring a cast of characters that are Jackpot Enthusiasts, the mockumentary-style spots introduce viewers to a character-driven, comedy-fueled world where a cast of unforgettable personalities make ‘Jackpot Season’ as fun to watch as it is to play.
“We obsessed over every detail of this self-aware world, from the tone of voice to the tiniest props inspired by graphics from casino games, because we knew the more specific and unexpected it felt, the more it would resonate with a savvy audience that’s seen it all. And we were lucky to work with director Emma Debany, who packed so much humor into every scene.” said Geno Burmester, Group Creative Director at 72andSunny New York. “Hard Rock Bet trusted us to take a big creative swing, and that partnership gave us the freedom to build something truly different in the iGaming space — something with personality, rewatchability, and heart.”
On directing the campaign, World War Seven's Emma Debany says, "This campaign for Hard Rock Bet allowed me to play in a mockumentary style, something I've long wanted to do. 72andSunny were the most collaborative team I could ask for. We truly shaped the campaign together, and that type of holistic approach will always produce the best work. Creating a pair of likeable, jackpot-loving characters while highlighting the Hard Rock Bet brand was an exciting ask, and I think we nailed it. The ad itself will get viewers in the door, but genuinely interesting characters will make them stay!"
Hard Rock Bet casino is one of the top-rated platforms, with 4.9 stars in the App Store and 4.7 stars in the Google Play Store, and has one of the largest game selections of any New Jersey online casino with more than 2,800 titles across slots, table games, live dealer, and game shows. Its Loyalty Rewards program is also fully integrated into Unity by Hard Rock, giving players the opportunity to earn and redeem incredible rewards at participating Hotels, Cafes, Casinos, Rock Shops, and more.
CREDITS
Client: Hard Rock Bet
Brand: Hard Rock Bet
Campaign Title: Hard Rock Bet Spring Campaign Production
First Air Date: 04/14/25
72ANDSUNNY
Executive Creative Director: Juliana Cobb
Group Creative Director: Geno Burmester
Group Creative Director: Peter Hughes
Associate Creative Director: Emily Hovis
Associate Creative Director: Anne Marie Wonder
Art Director: Michael Vo
Copy Writer: Ram Ray
Head of Production, NY: Julia Lafferty
Executive Producer: Scott Sitman
Senior Producer: Cary Luecke
Producer: Morgan Edstrom
Managing Director: Ali Cornford
Ground Brand Director: Adam Rubin
Brand Director: Monika Montero
Brand Manager: Humza Khalid
Project Management Director: Victoria Glick
PAL Manager: Yaritza Acevedo
Executive Strategy Director: Geoff McHenry
Strategy Director: Sam Joseph
Communications Strategy Director: Blair Ringgold
Senior Strategist: David Frasie
FILM PRODUCTION
Film Production Company: World War Seven
Director: Emma Debany
Managing Partner (WW7): Josh Ferrazzano
Executive Producer (WW7): Sloane Skala
Executive Producer/ HOP (WW7): Kat Gerelli
Executive Producer (Circle): Mike Gill
Producer: Brendan Kling
Production Supervisors: Alex Conner & Heidi Cestari
Director of Photography: Nate Hurtsellers
Production Designer: Pedro Romero
Wardrobe Stylist: Alecia Ebbles
PHOTOGRAPHY
Production Company: Florence
Photographer: PHAM
Producer: Brittany Chiodo
Retouching: Portus Image
Founder/Senior Digital Artist: Carolyn Winslow
Production Coordinator: Kathy Tackett
EDITORIAL
Editorial Company: Final Cut
Editor: Sophie Solomon
Cutting Assist: Kaylin Smida
Sr Executive Producer: Sarah Roebuck
Sr Producer: Michael Dart Wadsworth
VFX/FINISHING
Post Company: Art Jail
ECD/Owner/Founder: Steve Mottershead
MD / EP / Partner of NY & LA: John Skeffington
Creative Director/ Partner: Christoph Schröer
Head of Production: Elizabth Thuvanuti Keating
Senior VFX Producer: Rachel Cohen
2D Lead Artists: Dayung Jo
2D Artists: Mat Ellin, Scott Molelich, Raimudas Gedgaudas, Hieu Phan
VFX Superviser: Emily Bloom
Motion Design CD: Matt Greenwood
Senior Data Technician: Shawn Schminke
Data Tech: Chenelle Damas
COLOR
Color Company: ARC Creative
Senior Colorist: Mikey Pehanich
Color Assistant: Amonnie Nicolas
Executive Color Producer: Alexandra Lubrano
SOUND & MIX
Audio Post: Sonic Union
Sound Design: Michael Marinell
Head of Production: Pat Sullivan
Executive Producer: Mary Kate Valentino
Senior Producers: Justine Cortale
Assistant Mixers: Joey Glick
