LANDIA’s Robert Llauro Directs Latest Campaign 'The Spiciest Player' for Jack in the Box
Amidst all the World Cup action, Jack in the Box has unveiled its own soccer legend—one that taps into the raw, communal fandom that uniquely exists every four years. As Jack in the Box celebrates 75 years, the brand is documenting another layer of Jack’s lore with “The Spiciest Player.”
In an all-new campaign, we’re taken back to Jack’s days as a soccer legend in an era when spicy behavior on and off the pitch was simply part of the game. Created in partnership with TBWA\Chiat\Day Los Angeles, produced by LANDIA, and directed by Robert Llauro, the campaign builds a cinematic world around a hot-headed persona that feels familiar to soccer fans thanks to carefully crafted ‘80s Easter eggs, classic on-field references, and even incredible hair.
Pairing notorious player swagger with the irreverent humor we now associate with classic Jack, the work creates a fan-ready connection between Jack's spicy identity and the cultural moment.
CREDITS
TBWA/Chiat Day/LA
Chief Creative Officer: Pedro Perez
Global Chief Design Officer: Bruno Regalo
Group Creative Director: Martin Insua
Creative Director: Bo MacDonald
Creative Director: Jordan Strode-Young
Associate Creative Director: Belen Russomanno
Associate Creative Director: Guillermo Aliaga Pueyrredon
Associate Design Director: Emerson Vieira
HM Creative: Fernando Poblete
Executive Producer: Kara Pierce
Senior Producer: Sergio Muniz
Senior Producer: Alyson Buoncristiani
Group Brand Director: Brad Ure
Brand Director: Tandi Silberman
Management Supervisor: Camille Chapman
Brand Supervisor: Jasmine Solorzano-Maya
Account Executive: Jenn Hunter
Design Production Manager: Dennise Flores
Group Strategy Director: Cassidy Wilber
Associate Strategy Director: Maddy Reeves
Head of Connections Planning: Stephanie Ehui
Connections Strategy Director: Aida Fogel
Senior Data Strategist: Josh Brinkmann
Business Affairs: Cynthia Valenti
Talent Payment Manager: Adele Orsen
Group Operations Director: Klarika Huszar
Project Manager: Lawrence Gonzales
Content Delivery Manager: Ximena Reyes
Content Delivery Coordinator: Mariana Aguilar
Jack In The Box
Chief Marketing Officer: Katelyn Zborowski
VP, Marketing: Sheena Dougher
Brand Director: Jessica Deprizio
Director Social & PR: Morgan Higgins
Brand Manager: Jennifer Charles
Associate SM Manager: Mackenzie Abuyen-Nuestro
Associate SM Manager: Andrea Lopez
LANDIA (Production - Live Action)
Managing Director: Thomas Amoedo
Managing Partner & Executive Producer: Juan Taylor
Director Live Action: Robert Llauro
DP: Lucas Gath
Executive Producer: Julian Castro
Executive Producer MX: Lua Carbajal
Head of Production MX: Mercedes Gaduño
Production Designer: Celeste Alonso
Wardrobe: Leandro Oro
Hair & Makeup: Ivana Kiss
Table Top
Director TableTop: Hernan Enriquez
Co-Director: Emilia Pastrana
DP: Junior González
Food Stylist: Marian Cairns
Executive Producer MX: Michelle Lacoste
OCX
Head of Studio: Erica August
Executive Producer: Ben Hicks
Post-Producer: Jeff Martin
Editor: Fred Fouquet
Assistant Editor: Laura Callier, Daniela Rocha
Design Animator: Karina Halim
Lead Flame Artist: Dan Bartolucci
Coffee & TV (Color Grade)
Senior Producer: Denise Brown
Colorist: Derek Hansen, Adam Scott
Colorist Assist: Baptiste Carrara, Carver Moore
Globetrotter Studio (VFX)
Executive Producer & Supervisor: Andre Pulcino
Producer: Camila Doimo
Compositor: Camila Triacca, Bruno Wotroba, Gustavo Samelo
3D: Caio Laundos, Fabio Fernandes
VFX Supervisor: Julian Vega
Lime Studios (Sound Design, Voice Over Recording, and Mixing)
Executive Producer: Susie Boyajan
Producer: Cassie Underwood
Sound Design and Mix: Sam Casas
Pickle Music Studios (Original Music)
Composer: Alexis Estiz
ECD/Managing Partner: James Zavaleta
Producer: Vannesa Lopez
Producer: Matt Kerr
CCO: Alexis Estiz
