"L’Eggo My Eggo" Returns via FCB New York and hungryman
Mornings are full of “no’s”—from both kids and parents. But Eggo? That’s a yes.
In new ad spots, created by FCB New York, you’ll see Eggo brought back its iconic “L’Eggo My Eggo” tagline. Introducing both a new brand platform “No One Says No to Eggo” and a refreshed creative approach, the spots reconnect with longtime fans and bring new households into the fold.
The new creative spotlights both classic Homestyle Waffles and the newly renamed Protein Waffles.
“With ‘No One Says No to Eggo,’ we wanted to capture the real moments of family mornings — and spotlight Eggo as the rare, wholesome win that brings parents and kids together. It’s a fresh platform built on a timeless truth, and it felt like the perfect moment to bring back ‘L’Eggo My Eggo’ in a way today’s families can connect with. This platform reflects what’s always been at the heart of Eggo: delicious, no-compromise breakfasts that have been a family favorite for generations,” said Alicia Mosley, Vice President of Marketing, Frozen Foods.
"'L’Eggo My Eggo' is one of the most iconic taglines ever written. We wanted to reframe it for today's family dynamics and reconnect parents and kids to Eggo, and to each other, in a super fun, meaningful way. The campaign 'No One Says No to Eggo' is centered around the all-too-familiar daily breakfast showdown, where both sides have an equal voice and a mutual 'yes' is a very powerful thing,” said Stu Mair, Executive Creative Director, FCB New York.
Credits
Agency: FCB New York
- CEO: Emma Armstrong
- Chief Creative Officer: Michael Aimette
- Chief Strategy Officer: Todd Sussman
- Executive Creative Director: Stu Mair
- Executive Producer: Marissa Lando
- Sr. Art Director: Elizabeth Zottarelli
- Sr. Copywriter: Ravi Singh
- Art Director: Hadas Lederer
- Copywriter: Margarita Kaplan
- Copywriter: Matt Vescovo
- Art Director: Scott Kaplan
- Art Director: Tom Godici
- EVP Group Account Director: Peter McCallum
- VP Account Director: Alana Gottfried
- Management Supervisor: Caroline Burdick
- SVP Group Strategy Director: Alex Beerden
- Strategic Planning Director: Seth Hosko
- Program Director: Adam Taverniti
- Sr. Project Manager: Emily Smookler
Brand: Eggo, a Kellanova brand
- General Manager, Kellanova North America, Frozen Foods: Mohit Anand
- Vice President, Marketing Frozen Foods: Alicia Mosley
- Senior Director, Marketing Frozen Foods: Joe Beauprez
- Senior Brand Marketing Manager: Conor Carpenter
- Senior Associate Brand Manager: Andrea Clinton
- Director, Full Funnel Marketing: Andrea Mcgovern Galo
- Senior Manager, Full Funnel Marketing: Jennifer Hopkins
- Manager, Social, Cultural and Branded Content: Anya Rath
Production Company: Hungry Man
- Director: Ben Callner
- Executive Producer / Managing Partner: Caleb Dewart
- Executive Producer / Partner: Kim Dellara
- Executive Producer: Franchesca McDowell
- Head of Production: Marian Harkness
- Producer: Greg Lund
- Director of Photography: Igor Jadue-Lillo
- Director of Photography (tabletop): Byron Kopman
- Production Designer: Rose Weir
Editorial + Post Production Company: 456 Studios
- VP Studio Director: Jackie Helfgott
- Sr. Post Producer: Matt Klein
- Sr. Editor: Debbie McMurtry
- Editor: Andre Correa
- Animation: Brei Monteiro
- VFX: Inti Martinez
- VFX: Nate Kim
- Color: Sean Henderson
Audio Post Production + Music: Sonic Union
- Sound Designer/Mix Engineer: Owen Shearer
- Assistant Engineer: Graham Carpenter
- Head of Production: Pat Sullivan
- Executive Creative Director: Halle Petro
- Creative Director: Zac Colwell
- Music Producer: Justin Morris
