Logan Industry Welcomes Director Tristan Holmes to Diverse Roster
Production company Logan Industry is thrilled to welcome award-winning Director Tristan Holmes to its expanding team of creative talent. Renowned for his emotive storytelling and authentic approach that celebrates the human condition, he has amassed a diverse body of work with clients such as Netflix, Google, T-Mobile, Levi's, Visa, Guinness, Coca-Cola, Coronation and Altron.
“Tristan’s expertise in seamlessly blending cutting-edge techniques with practical effects makes him an ideal fit for projects requiring complex visual or technical sophistication,” shares EP/Founder José I. Nuñez. “We’re excited about the opportunity to push creative boundaries with him and are confident that his fresh, unconventional ideas will help our work stand out in a competitive market."
Holmes offers a unique perspective shaped by the rich, contrasting experiences of African life, having been raised in Johannesburg, South Africa. Raised as a nomad and driven by his natural passion for storytelling, his work presents a view of the world that is strikingly familiar yet refreshingly unconventional and captures a wide emotional range while remaining deeply personal. He continues to work between Africa and the US.
“After many great conversations with Jose and the incredible team at Logan Industry, I knew it was the perfect fit,” expresses Holmes. “Together, we crafted a clear plan for my place on the roster. The team’s close-knit, open communication made me feel instantly welcomed, and I can tell they are genuinely invested in my growth. I’m grateful to have such a talented and dedicated group supporting me.”
This year, Logan Industry has been on the forefront of several standout projects. In Bogotá, Colombia, the team produced a Johnson & Johnson commercial, directed by Luis Aguer, whose distinct style brought the medical ad to life. Logan Industry collaborated with Rebecca Baehler on a Wingstop campaign, seamlessly combining her macro cinematography with 420-themed humor. Most recently, the company led a high-profile campaign for the Samsung Galaxy 24 FE, filmed in Buenos Aires, Argentina.
