LOS FILMS Signs Kristyna Archer
LOS FILMS, the film discipline of the award-winning creative studio LOS YORK, has signed Kristyna Archer for exclusive commercial filmmaking representation in the U.S. A multidisciplinary artist working across video, photography and AI, Archer’s work is idiosyncratic, stylized, playful, vibrant and clever. She has worked on campaigns for top agencies such as 72&Sunny, Anomaly, DDB, Digitas, FCB, Leo Burnett, McCann, Arnold and BBDO, among many others, and brands including Amazon, Google, UberEats, Kraft, L’Oreal and Pantene, to name a few. Her work has been selected by the Berlin Commercial Awards, Curation Hour, Cannes World Film Fest, VAEFF, CANIFFF, FFF Amsterdam, London Fashion Film Fest, and won Telly Awards, Shiny Awards, and a Webby.
Recently Archer has been diving into virtual production, augmented and mixed realities and Unreal Engine, including world-building for Green Mountain Energy with the agency 160over90, and has been developing AI-infused concepts that push for innovation rooted in humanity, resurfacing the human in a deeply digital world. Archer has built a unique voice and a sense of humor that she is well known for, but lately has been up-leveling her work with a highly evolved expertise in experimental and innovative techniques.
“Tech is the new black, but not many directors know how to use the new tools while thinking them through with intentionality. That’s Kristyna’s secret sauce” said Chris Abitbol, Head of LOS FILMS. “Kristyna integrates emergent technologies into her work, and does so with humanity and humor. She focuses on extending realities while being intentional about the brands and the stories, elevating the work to new heights, while keeping it all real, as in down-to-earth real and people-centric.”
"As a multidisciplinary artist, I immediately felt the genuine passion, excitement, and support for my work from the very first meeting with Chris and LOS YORK Founder Seth Epstein. I’ve been seeking partners whose commitment to craft is equal to their drive to be disruptive—LOS YORK thrives at that intersection. I’m thrilled to embark on this next chapter with the team, pushing boundaries and expanding the possibilities of storytelling together."
Last year LOS YORK reimagined its film division, renaming it LOS FILMS, a move that coincided with the launch of LOSFILMS.TV, which captures the division’s new positioning and new attitude, tapping into LOS YORK’S roots of being resourceful, rebellious and passionate. Kristyna Archer and LOS FILMS’ entire roster of directors is represented on the East and West Coasts by Simpatico, in the midwest by SG+P Reps and for multicultural work by Momentum.
