Love Song's Walid Labri Changes Squarespace's World in Latest Brand Campaign

Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, has released its latest brand campaign: three new spots that build off last year’s “Change Your World” series. 

The campaign turns up the dial to showcase more unconventional business ideas coming to life with the help of Squarespace. From an adrenaline junkie who turns her house into a skydiving school to a goth who restyles her colleagues on the fly, their dream businesses become real with each click and drag.

Directed by filmmaker Walid Labri of Love Song, the short films capture the feeling that comes with starting something new and the central role a website plays in making it real. With Squarespace’s design-driven platform, AI-powered website building tools, and all-in-one business management features, turning a big idea into a business has never been easier. 

New this year, each spot is paired with a custom website design inspired by its story and aesthetic, available now for Squarespace customers to explore and customize.

Ohm, Goth, and Skydive are now live across CTV/BVOD, Paid Social, Online Video, and Display in the U.S. and U.K.

TV 

Client / In-House Creative: Squarespace 
Chief Creative Officer: David Lee 
Creative Director: Mathieu Zarbatany 
Creative Director: Ben Hodgin 
Copywriter: Pepe Hernandez 
Art Director: Alex Thompson 
Brand Design Manager: Albert Chang 
Senior Brand Designer: Ryan Dutch 
Brand Designer: Loli Vaccaro Biernat 
Senior Brand Designer: Wan Kang 
Senior Motion Designer: Christina Lu 
Senior Director, Creative Production & Operations: Erica Kung
Executive Producer: Marisa Wasser 
Head of Business Affairs: Kiersten Bergstrom-Pavlik
Business Affairs Manager: Luke Richard 
Senior Director, Global Brand: Nate Skinner 
Brand & Creative Strategy Manager: Olivia Cohen
Social Media Strategist: Celeste Scott 

Production: Lovesong 
Director: Walid Labri 
Managing Partner: Kelly Bayett 
Executive Producer: Deannie O’neil 
Head of Production: Paige Kauffman 
Line Producer: Stine Moisen 
Director of Photography: Monika Lenczewska 
Production Manager: Gabriel Guzman 
Production Designer: Julija Fricsone Gavriss 
Directors Assistant: Sebastian Tabe 

Editorial: Papercut Edit, New York 
Editor: Biff Butler 
Assistant Editor: Audrey Weiner 
Managing Partner/EP: Brandee Probasco 
Senior Producer: Chandler Raub 
Production Coordinator: Siggy Chognacki 

Post: Time Based Arts, London 
VFX Shoot Supervisor: 
VFX Lead: Stephen Grasso 
VFX Lead: Ian Baird 
2D: Danny Peoples
2D: Frankie Foster 
2D: Jasmine Cooper 
2D: Liam Doyle 
2D: Lucy Lawrence 
2D: Manolo Perez 
2D: Matt Shires 
2D: Olivia O'Neil 
2D: Ross Ferguson 
2D: Sarah Breakwell 
2D: Simon Melin 
2D: Viola Bascombe 
3D: Ashley West 
3D: Bethan Williams 
3D: Elia Göttlicher 
3D: Ihor Obukhovskyi 
3D: Jake Thompson 
3D: Joe Ibbett 
3D: Nick Smalley 
3D: Oliver Lémery 
3D: Teodora Retegan 
DMP: Billy Stockwell 
VFX Recce: Pete Smith 
VFX Producer: Chris Aliano 

Telecine: Royal Muster, New York 
Colorist: Mikey Pehanich 
Executive Color Producer: Alexandra Lubrano 
Associate Color Producer: Alex Ponce 
Color Assists: Patrick Badescu, Amonnie Nicolas, Zack Wilpon 

Music: Q Department 
1. Ohm - Kutu$ 
2. Skydiving - Air Born 
3. Goth - Dark Days 

Lyrics: 

”I’m in the shadows 
Where I shine bright 
Dressed like the dark 
Darkness feels right 
I’m in the shadows of night” 

Audio Post: Heard City NY 
Sound Design: Midnight Snack 
Managing Partner: Gloria Pitagorsky
Lead Sound Designer & Mixer: Mike Vitacco 
Addl Sound Design - GOTH: Seth Phillips 
Addl Sound Design - OHM: Virginia Wright, Zoltan Monori 
Addl Sound Design - SKYDIVING: T Terressa Tate, Virginia Wright, Zoltan Monori
Executive Producer: Liana Rosenberg 
Senior Producers: B Muñoz, Nick Duvarney 
Producer: Dylan Stetson 
Assistant Mixers: Chloe Discala, Oddy Litlabo, Zoltan Monori, Virginia Wright