LVLY Adds Ryan Duggan As Executive Creative Director

Creative studio LVLY has named Ryan Duggan as its new Executive Creative Director, a strategic move that aligns with its mission to continually evolve to meet the demands of a dynamic market.

The move comes on the heels of a high-profile run of creative work for the company, including its recent Amazon Super Bowl ad, starring Chris Hemsworth.

According to Cara Cutrone, LVLY’s President, Duggan joins LVLY at a moment when brands need a partner who can blend creativity and technology effectively to help them identify challenges and meet them head-on.

“Ryan has established himself as a leader in concept development and visual direction through his extensive design background and diverse portfolio. His strategic vision in translating brand objectives into a clear creative direction and his commitment to innovation to help get there are what stood out to me,” Cutrone says.

Duggan noted that he had been working as a freelancer for the first time in his career when Cutrone asked him to work on a new project.

“It was essentially the work of producing three campaigns all at the same time,” Duggan says. “It was a lot of pressure, but it was also a lot of fun. When you're in the thick of it on a challenging project, you get to know people quickly, and the whole team at LVLY was warm, welcoming, and super talented. It was clear after working together that this could be a place where I could not only grow creatively, but also contribute to a shared vision for the future.”

Duggan adds, “They are a full-service content studio that partners directly with brands. I responded to that because, bottom line: brands today want to work with creative companies like LVLY, which understand how to create strategic content at scale and have the agility and expertise to respond effectively to shifts in the market.”

A motion designer and visual effects artist by trade, Duggan joined Ntropic in New York in 2015, where he spent more than 9 years as their Creative Director, leading high-profile experiential and immersive projects, including large-scale installations at The Sphere in Las Vegas. In 2024, he joined Silver Spoon Animation, further expanding his expertise in mixed reality, experiential, and character-driven entertainment storytelling as well as considerably honing his AI skills.