Merman Creates Campaign in Partnership with Blink

Blink, a leader in affordable smart home security, has launched a new advertising campaign highlighting its home security offerings. The campaign “Blink - And Get More” presents a light-hearted slice of life portrait of Maggie, a busy, cost-conscious mother who values more – more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon. 

Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screen writers and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s Managing Partner Kira Carstensen and in-house creative director, Jack Taylor Cox. Not just a production company, Merman focuses on developing new talent and ideas, and furthering their careers, whether a commercial director who wants to make a feature film or TV series or a feature or TV director who wants to get into commercial directing.

“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them - showing consumers how they can get more with Blink.” 

“We (Charlotte Steinway, Associate Creative Director of Copy & Content, Alison Gould, Global Head of Brand Strategy) were thrilled to partner so closely with the Merman team to bring this brand campaign to life,” said Caitlin Field, Blink’s creative Director. “They simply got what we were trying to achieve for our newly refreshed Blink brand, every step of the way.”