Moog Studio Partners with Dana Dubay to Build New Creative Bridges in the U.S.

Moog Studio Partners with Dana Dubay to Build New Creative Bridges in the U.S.

After nearly a decade of quietly crafting visually driven works in CGI, Moog Studio is stepping into a new chapter by joining forces with Dana Dubay, a seasoned rep to extend their reach across the Midwest and East Coast. 

The partnership brings together Dubay’s experience in live-action and Moog’s focus on direction-led CGI. For Moog, it’s less about expansion and more about creative alignment. 

“This move isn’t about chasing scale; it’s about proximity,” says co-founder Nicholas Lai. “We’ve had the opportunity to collaborate with clients around the world remotely, but having Dana on board means we can have those creative conversations within reach of the people who speak our visual language.”

Having spent years representing live-action directors and production companies, Dubay saw in Moog something both familiar and fresh, a CGI studio that approaches its work with the same directorial focus, but within a very different creative discipline.

That mindset shows in Moog’s collaborations with Riot Games on VALORANT’s Araxys and Cyrax trailers, blending cinematic direction with digital craft to expand the game’s visual world. The studio has also applied that same approach to projects for brands like TT Racing and Desktronic, creating atmosphere-driven films that balance design and emotion in equal measure.

Operating as a small directing collective from Kuala Lumpur, Moog’s strength lies in how it balances agility with authorship. Each project is led by filmmakers and designers who see CGI as a way to create feeling, not just imagery. 

“It’s never been about being the biggest studio in the room,” Nicholas adds. “We just want to be part of the right conversations, where the work matters, always guided by that what-if curiosity and the habit of asking, what if we did it another way?” With Dubay now opening those doors stateside, Moog Studio’s next step isn’t about getting bigger, just closer.