No Super Bowl? David&Goliath and Kia Launch Telluride Campaign for 2026 Winter Olympics
Kia has unveiled its new "Built for the Greater" campaign to celebrate Kia Telluride. Launching during the 2026 Winter Olympics opening ceremony, and created by David & Goliath, the new spot, titled “Horse Herder,” follows the story of a rancher helping his aging best friend (an Australian Shepherd) continue doing what he loves, working the ranch and herding livestock using the all-new Telluride.
As the spot opens, the Australian Shepherd is on full alert as the Telluride X-Pro powers over hills, rocks, and rough terrain before catching up to a pack of horses that escaped its enclosure. Once in sight, the dog turns his head this way and that as he barks out the open windows, corralling the horses together. With pride on the faces of both dog and owner, the horses gallop in unison back to the safety of their gated enclosure.
“The Built for the Greater campaign is about more than the strength or specs of a best-in-class SUV. It’s about showing up for what matters most,” said Ben Purcell, Chief Creative Officer, David&Goliath. “This spot tells a simple, human story about loyalty, pride, and helping someone you love keep doing what gives them purpose. The all-new Telluride isn’t the hero of this spot. It’s the enabler. It’s what makes it possible for a rancher and his aging best friend to keep working side by side, doing what they’ve always done, just in a new way. That’s the greater we wanted to celebrate.”
CREDITS
Agency: David&Goliath
Founder & Creative Chairman: David Angelo
Chief Creative Officer: Ben Purcell
Executive Creative Director: Avi Pinchevsky
Head of Automotive Art, GCD: John O’Hea
CD / Art Director: Ben Sweitzer
CD / Copywriter: Sammy Glicker
Art Director: Carter Waldron
Copywriter: Ashtyn Livingston
Content Creator: Rach LaMantia
Managing Director, Broadcast Production: Paul Albanese
Group Executive Producer: Christopher Coleman
Senior Producer: Tom Meloth
Producer: Ashley Bencomo
Managing Director, Integrated Production & Technology: Peter Bassett
Senior Art Producer: Jill Epstein
Digital Producer: Julia Lam
Integrated Producer: Casey Edelman
Chief Strategy Officer: Brendan Robertson
Group Strategy Director: Ahra Cho
Strategy Director: Kelly Slater
Strategist: Chase Culver
Group Communications Strategy Director: Jeff Cannata
Senior Comms Strategist: Amy Wu
Executive Director, Strategic Communications: Luke Hughes
Managing Director: Allison Draskovich
Account Director: Courtney Landrum
Account Supervisor: Amanda Reymer
Assistant Account Executive: Sophie Shrock
Senior Product Specialist: Travis Ray
Director of Business Affairs Manager: Quynh-An Phan
Senior Business Affairs Manager: Kristina Van
Business Affairs Manager: Mariel Clark
Traffic Director: Jermelia Holling
Chief Integration Officer: Amy Chiang
Associate Director of Project Management: Jon Cindric
Project Manager: Hanna Kosinski
Production Company: RESET
Director: Marcus Söderlund
Managing Director: Dave Morrison
Executive Producer: Megan Moore
Head of Production: Chris Spanos
Line Producers: Megan Moore & Veronica Madrigal
Production Supervisor: Ashley Rabin
Assistant Production Supervisor: Amber Fillis
DP: Erik Henriksson
1st AD: Bobby Phillips
Production Designer: Freyja Bardell
Editorial Company: Spinach
Editor: Adam Bright
Editor: Bill Marmor
Assistant Editor: Marshall Thompson
Assistant Editor: Robby Salisbury
Managing Director: Adam Bright
Executive Producer: Jonathan Carpio
Senior Producer: Hunter Yankopoulos
VFX: Jamm
Color by JAMM
Colorist: Beau Leon
Color Assistant: Aldo Rosati
Color Producer: Emma Beren
VFX by JAMM
VFX Supervisor/ Lead Compositor: Patrick Munoz
VFX Supervisor: Alex Lovejoy
Comp Artist: Carter Hurlburt
Comp Artist: Elijah Gray
Comp Artist: Vivek Rajasekaran
Comp Artist: Graziella Gandolfi
Comp Artist: Brady Doyle
Comp Artist: Rashabh Butani
Comp Artist: Mark Holden
Comp Artist: Dylan Brown
Comp Artist: Mithun Jacob Alex
Comp Artist: Will Moss
Comp Artist: Timo Huber
Comp Artist: Pavel Vicik
CG Supervisor: Andy Boyd
Head of CG: Ted Harrison
CG Artist: Shao Chen
CG Artist: Jean Grandgirard
CG Artist: Damien Figueiredo
CG Artist: Jake Cross
CG Artist: Luke Dadley
Animator: Cloe Adenot
DMP Artist: Brandon Kachel
AI Artist: Michele Alessi
AI Artist: Mira Kamar
AI Artist: Elyse Dior
Associate Producer: Tim Russell
Producer: Sam Ashby
Senior Producer: Justine Pregler
Executive Producer: Saskia Delius
Executive Producer: Asher Edwards
Color: TRAFIK
Colorist: Mark Gethin
Colorist: Nate Seymour
Assistant Colorist: Ali Soofi
Color Operations Lead: Jacob Suffern
Lead Producer: Rebecca Boorsma
Producer: Ben Trumm
Sound Design/Mix: Racket Club
Sound Engineer/Mixer - Nathan Dubin
Asst. Mixer – Anhtony Nguyen
Executive Producer – Adrea Lavezzoli
Music:
Production Company: DaHouse Audio
Music Producers: Lucas Mayer, Silvinho Erné, and Wonder Betin
Mix and Sound Design: Rodrigo Deltoro and Victor Nogueira
Executive Producer: Carol Masseti
