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Simian's 'Reel Insights 2025' Reveals Reel Building Tips

Simian analyzes data spanning over 200k sent reels to uncover invaluable secrets for anyone who crafts and sends reel presentations....

Agency Source Announces Stephen Gilmour as Director of Sales and Marketing

Agency Source, a business development platform specifically tailored for advertising agencies and production companies, is proud to announce Stephen Gilmour as Director of Sales and Marketing for Agency Source. Stephen applies his nearly 15 years of sales expertise - and longtime multimedia marketing partnership with Agency Source founder Ross MacRae...

Merman Welcomes Scott Weintrob to the UK

In the dust trail of his hugely successful commercial with Merman US celebrating Lewis Hamilton joining Ferrari, Merman Branded UK are delighted to welcome director Scott Weintrob to their UK roster! Known for his unique blend of storytelling mixed with authentic street culture, Weintrob’s commercial work spans many prestigious...

Late Shift's Sophia Prestwich Adds Distinctive Directorial Style to Dolce Vita’s Latest Commercial

Late Shift Director Sophia Prestwich takes viewers on a scenic trek through forest spring waters in the latest commercial for Dolce Vita’s waterproof boot collection. The spot showcases Prestwich’s artistic style while still embodying the brand’s unique identity and highlighting their ability to keep your toes dry....

The Saw Works Its Wizardry for Fox’s Reality Series “Extracted”

The Saw, Hollywood, has provided post-production services for some of television’s most popular reality series, but none was quite like the new Fox competition series Extracted. The show’s unique format and the unusual way it was produced required the facility, which provided editorial conforming, color grading and visual...

David&Goliath & CCGF Unveil Civilian Wearable Camera, HndsUp

The year 2024 has already proven to be the deadliest year for police violence in America, with 326 Black people killed by police[1], a staggering 12% increase from the previous year.  Additionally, Black women who are often left out of the discussion, make up about 10% of the female...

Here Are the 2025 Shortlists for All AICP Awards Competitions

The AICP Awards has released the Shortlists for its 2025 suite of juried competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. To review the full Shortlist for each competition, click here.  The Shortlists are the results of a...

McCann & Merman Produce Lady Gaga "Fan Edit" for Mastercard

The independent global commercial and entertainment production company Merman U.S. has produced Lady Gaga’s highly anticipated "Fan Edit” video based on her original “Abracadabra” music video that was released last month. The “Fan Edit” dance video was created in partnership with Mastercard and its advertising agency McCann...

The Den Signs Editor Katarína Gramatová

The Den is thrilled to welcome editor Katarína Gramatová to its roster of talent. An award-winning filmmaker, Katarína has a deep passion for dramaturgy. She holds a master’s degree in film editing and has directed two acclaimed films, showcasing her intuitive and well-honed cinematic sensibility. Known for her poetic,...

Whiskey Bear Welcomes Next-Gen Director Ash Xu

Creative production studio Whiskey Bear is excited to welcome director Ash Xu to its roster of eclectic and dynamic storytellers. Ash Xu is a bold, boundary-pushing director who is making waves with her innovative approach to commercial filmmaking. Crafting vibrant pop ads for NYX Cosmetics, Toyota, and Taco Bell, Ash’...

Cut+Run Promotes Mitch Goldberg to Editor

Award-winning global editorial company Cut+Run has promoted Mitch Goldberg from assistant editor to rostered editor. Hailing from Melbourne, Australia, and based in Los Angeles, Mitch found his love for editing in film school and quickly became a valuable collaborator to many acclaimed editors and post-production houses across Australia and...

Golden LA Welcomes Director Marc Sidelsky

Golden LA has added award-winning director Marc Sidelsky to its esteemed roster of directors. Marc's amazing eye for set design, crisp modern compositions, and deadpan visual comedy has established him as a talented filmmaker known for his sharp and distinctive sense of humor. Renowned for his comedic films...

Duran Sodré Joins ELEANOR US, Bringing Masterful Storytelling to the US Market

The acclaimed director behind the “Ashe Versus” masterpiece and “Nuestros Manos” brings his lyrical visual language and actor-first approach to the US market. Watching Sodré’s esteemed portfolio, you can see how his evergreen curiosity for the world around him enchants every frame with his unique storytelling voice. Sodré explains,...

Fela's Emma Higgins Helms New Rockstar Campaign with Charley Hull, Cory Juneau & Lia Block

Emma Higgins directs the latest campaign from agency Makers for Rockstar Energy, produced by Fela. From golf to skateboarding to car racing, this campaign features some of the hottest emerging athletes to illustrate how the energy drink imparts the spark and clarity needed to excel. The spots have plenty of...