Latest

Wieden+Kennedy to Be Inducted Into Association of Music Producers’ Hall of Fame

The induction of W+K marks the first time AMP has bestowed its Hall of Fame recognition to an agency...

Leilani Croucher Brings Her Distinctive Aesthetic and Contemporary Voice to RSA Films

RSA Films welcomes Australian-born filmmaker Leilani Croucher for her first commercial and branded content representation in the US. Croucher’s distinctive style combines bold, colorful visuals with culturally sharp storytelling as seen in her Cannes Lion-winning Berlei bras’ “Boob Balls” (via The Monkeys) and McDonald’s “#TheOriginalMouthful”(via DDB); the...

Editorial Board Provides Creative Post for Tecovas “True West”

Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that...

Bang TV: "'Branded Content' Is Too Much Like Saying 'Branded Stuff'"

Original Branded Entertainment has launched as an expansion of award-winning commercials production company Bang TV. Founders Jeremy McWilliams and Tom Whitehead will use the company to showcase talent in areas where they already have a strong hand such as documentaries, online series and feature films. It also marks a change...

Mentos Introduces ‘The Freshmaker’ to Gen Z via BUTTER Music and Sound

Mentos is bringing one of the 90’s most famous jingles to TikTok, with a little help from Creator/musician Carter Vail.  Developed in partnership with the creative team at Highdive, the Mentos brand is celebrating the 35th anniversary of the “Freshmaker” with a playful new campaign that centers on...

Rising Commercial Production & Post Company Bella Adds Em Marie to Directorial Roster

Executive Producer David Perry and his colleagues from commercial production and post company Bella are proudly announcing the addition of NYC-based director Em Marie for representation across North America. Originally from Austin, Texas, Em’s unique perspective is shaped by the distinct spirit and culture of her home state, combined...

Take Your Medicine Launches with Work for PepsiCo, Disney and Pharrell-Featured Short Film

Take Your Medicine, a new London-based creative music studio and label specialising in electronic and contemporary music, officially launches today. Founded by multi-award winning creative agency Golden Wolf and world-renowned electronic producer Phonat, the collective offers a unique approach that bridges the gap between commercial music and advertising.  What sets...

MADRE Welcomes Director Nico Bori

Globally acclaimed production company MADRE has signed filmmaker Nico Bori to its roster of exceptional directorial talent. Originally from Argentina and now based in Berlin, Bori’s addition strengthens MADRE’s growing footprint in Europe and the UK, reflecting the company’s continued commitment to showcasing diverse cultural perspectives. Bori’...

World War Seven Meets Comedy with Craft in New Arby's Spots

Arby’s still has the meats—this time, the meats include a thirteen-hour smoked brisket and six hour pulled pork, brought to life in a campaign starring comedy legends Anthony Anderson and Cedric the Entertainer. Directed by JamsBash of WW7, this series of films highlights two remarkably funny friends eating...

Partizan Signs Award-Winning Animation Studio Martian Blueberry

Martian Blueberry, the award-winning animation studio co-founded by Carl Jones and Love Jones, has officially joined Partizan’s renowned roster of animation directors. Known for pushing creative boundaries, Martian Blueberry brings a bold, culturally attuned voice to animation — infusing their work with humor, heart, and originality across genres and formats....

Durable Goods Produces Lil Nas X’s “HOTBOX” Music Video

Production Company Durable Goods and Executive Producer Jeremy Nachbar recently partnered to produce the music video for Lil Nas X’s “HOTBOX,” the lead single from the Columbia recording artist’s forthcoming DREAMBOY project. Directed by Elias Talbot, the video marks a pivotal moment in Nas’ new DREAMBOY era –– a...

Covert & Go RVing Unlock Mesmerizing Adventures in “Just Beyond Your Door"

Creative studio Covert joined forces with Go RVing’s new agency of record, BVK, to produce a mesmerizing spot for “Just Beyond Your Door,” a new campaign to encourage travelers to experience the beauty of RV travel, which combines all the freedom of the open road with the comforts of...

Spang & Fable Team for CLUE Games From Virginia Lottery

Spang teams up with Fable Advertising and The Virginia Lottery for Interactive CLUE Campaign directed by Jordan Rodericks with cinematographer Steve Yedlin at the helm of visuals. Richmond, VA – Fable Advertising has partnered with The Virginia Lottery, tapping acclaimed director Jordan Rodericks to craft an innovative, interactive campaign for their...

ArtClass Signs Award-Winning Director Luke Jaden

ArtClass welcomes filmmaker Luke Jaden to its roster of breakthrough directorial talent. With a distinct ability to portray raw, delicate human experiences through an unobtrusive lens, Luke brings a poetic sensibility and emotional depth to both commercial and narrative filmmaking. His immersive approach often places him within moments that feel...