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Instacart's "Big Sister" by Love Song Is an Emotional Reset

Instacart's "Big Sister" by Love Song Is an Emotional Reset

Instacart gives audiences an emotional reset this holiday season with an immersive and intimate film, “Big Sister,” highlighting an unavoidable human experience of lonesomeness that cannot be put to the side for compulsory holiday joy. Instead, the warmth in this film comes from performances directed to nuanced perfection by Love...

Dreambear's SHAPXO Revs Up a Daring New PUMA and A$AP Rocky Campaign

Dreambear's SHAPXO Revs Up a Daring New PUMA and A$AP Rocky Campaign

Puma and A$AP Rocky join forces to unveil their latest collaboration in a daring new campaign directed by Dreambear’s SHAPXO and Co-Directed by A$AP Rocky. Driven by the rapper and fashion icon’s vision of showcasing the collection, the campaign blends cutting-edge streetwear with adrenaline-fueled motorsports from...

Can AI Write Better Songs Than Taylor Swift?

Can AI Write Better Songs Than Taylor Swift?

A new study by Stephen Arnold Music (SAM) and SoundOut, conducted with thousands of respondents across the US, compares music from AI and Taylor Swift in addressing just how far AI generated music has come in the pop genre…and how far it will go. Can AI write better songs...

Destination BC Lures Travelers to Immersive Car Wash via UNIT9

Destination BC Lures Travelers to Immersive Car Wash via UNIT9

In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo, launched The Great Wilderness Car Wash in Hamburg, Germany. This immersive experience was aimed at educating and inspiring German travellers to discover the wonder of Northern BC, all from the comfort of their car. It is well known in...

Simon Willows Joins Joinery

Simon Willows Joins Joinery

Independent global production company Joinery, with headquarters in Los Angeles, has signed director Simon Willow for commercial and music video representation in the U.S. Willows is a 20-year veteran of commercial making, known for his ability to bring together genres, crafts and techniques into one entertaining, memorable style. He...

David&Goliath Gives the "Gift of Play" to California Lottery

David&Goliath Gives the "Gift of Play" to California Lottery

It’s been said that the most exciting gifts are the ones you can play – especially when you find them in the most unexpected places. In its latest work for California Lottery, David&Goliath has created a fully-integrated campaign that continues the brand’s tradition of encouraging people to...