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Up on the Hotel Roof with BUCK's "Santastrophe" for Airbnb

Up on the Hotel Roof with BUCK's "Santastrophe" for Airbnb

By Chandler Atton, Editor for The Howler Nobody ever assumed St. Nick's annual holiday task to be a trivial one, but that's only accounting for his usual housetop chimney-hopping endeavors. Have you ever considered how Santa Claus would fare against a massive, sprawling hotel complex? That&...

Rich Peppiatt Brings His Award-Winning Craft to Eleanor

Rich Peppiatt Brings His Award-Winning Craft to Eleanor

Journalist gone rogue turned award-winning director and writer Richard Peppiatt is joining ELEANOR in the US and UK. determined to defy industry norms and bring revolutionary craft to the realm of advertising. Renowned for his sharp wit, visual ingenuity, and resonant narratives, Peppiatt’s work exemplifies the transformative power of...

Jordan Bahat Directs Nostalgic Spot for Magic: The Gathering

Jordan Bahat Directs Nostalgic Spot for Magic: The Gathering

Magic: The Gathering’s latest campaign, “Beginnings,” leans into 90’s nostalgia, following one man’s journey with the iconic tabletop and digital card game. Director Jordan Bahat of Golden LA has unveiled a new, extended cut of this poignant short film, offering a fresh perspective to this heartfelt story....

Grand Large Signs Karina Taira for US Representation

Grand Large Signs Karina Taira for US Representation

International production company Grand Large, with offices in New York, Los Angeles, and Paris, has signed Japanese American director/photographer Karina Taira for U.S. representation. Taira’s work—both photography and film– encompasses fashion/beauty as well as tabletop, with a focus on liquids and chocolate. “I have always...

Declan Lowney Brings Mayhem to Merman

Declan Lowney Brings Mayhem to Merman

Emmy-winning comedy director and Ted Lasso Series producer shoots Allstate’s new Mayhem campaign with Merman US...

Orangetheory Fitness Launches New Brand Campaign via Greenpoint Pictures

“Every Reason is the Right Reason” debuts as the first expression of an energized rebrand for the global group fitness leader...