papercut Splices and Dices Three Super Bowl Campaigns
Fifteen months after its founding, the editorial company papercut has made its mark on the Super Bowl, wrapping up post on three campaigns that aired during the network broadcast of Super Bowl LX.
The first was a comedic romp for Kinder Bueno. Created by Anomaly NY and directed by SMUGGLER’s Björn Rühmann, with VFX by Preymaker, it was edited by Biff Butler at papercut. The spot is a campy, self-aware, product-placement spoof–a space epic that reflects the unrestrictive joy behind its creation. Super Bowl = talking babies.
Next up was a mammoth endeavor from Mother LA and Partizan’s Antoine Bardou-Jacquet for Oakley x Meta’s “Athletic Intelligence” campaign. This high-octane spot called upon a bevy of athletes and dancers, along with the director Spike Lee, the digital creator iShowSpeed and others, resulting in more than 60 deliverables across broadcast and digital. The campaign brought papercut editor Zoey Peck to the Big Game for the first time, overseeing all social deliverables.
Finally, striking a more sentimental tone for the NFL, 72andSunny brought an inspiring script to director Rupert Sanders of MJZ and cinematographer Hoyte van Hoytema. The spot marked the sixth Super Bowl collaboration between editor Biff Butler and the 72andSunny/NFL team, casting toys such as Spider-Man, Optimus Prime, and Skeletor in place of players or celebrities. It also reunited the editor with composer and frequent collaborator Huckvale.
