Plan International & B-Reel Show How Bad News Hits Girls Hardest
Conflict, war, poverty, and natural disasters are covered extensively. But the aftermath and long-term consequences are not. Plan International stays on the ground long after the cameras and media turn their attention elsewhere. When public systems like schooling, law enforcement and healthcare collapse, discrimination, violence, trafficking, and abuse rise.
“The idea is simple, because it’s true. It’s what clearly differentiates Plan International from other NGOs. They have an extra focus on girls. No matter the crisis. Tomas and the team at B-Reel managed to get the idea across so elegantly.” says Snorre Martinsen, Creative Director at Bureau.
In three short films set in disaster-hit locations, Plan International Norway, Bureau, and B-Reel shift the focus from the crises playing out on our screens to the crisis hiding in the background.
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“When I read this idea, I immediately saw news images in my mind — crowds of men stepping forward, speaking up, taking space. And the girls? They’re almost never there. Not because of the media, but because society is built in a way that pushes them back. That absence says everything, and it’s exactly why Plan International is needed. For the sake of the girls.” says Tomas Jonsgården, Director at B-reel Films.
“When we talk about ‘the crisis behind the crisis,’ we mean the acute harms concealed behind the obvious ones. Unless every response includes a gender lens, girls will never see their rights fulfilled.” says Carina Holtmon, Head of Branding and Storytelling, Plan International Norway
Plan International works in more than 80 countries and delivers development and emergency aid in over 50 of them, focusing on children and girls especially. Because where children suffer, girls suffers the most.
CREDITS
Agency: Bureau
Creative Director: Snorre Martinsen
Art Director: Maria Schriwer
Art Director: Jasmina Mahtillo
Copywriter: Ola Nielsen Oldani
Copywriter: Maja Folgerø
Project Manager: Charlotte Kristoffersen
Project Manager: Lise Schelvan
Plan International Norway:
Head of Branding and Storytelling: Carina Holtmon
Senior Content Advisor: Marion Fransrud
Production: B-Reel
Director: Tomas Jonsgården
Producer: Magnus Åkerstedt
Executive Producer: Rikard Åström
Executive Service Producer: Chantal El Habre
Service Producer: Marc Fadel
Cinematographer: Joe Saade
Costume Designer: Beatrice Hareb
Production Designer: Assaad Khoueiry
Casting Director: Rita Gergess
Editor: William Soneby
Telecine: Mats Holmgren
Sound: Frippe Jonsäter
Online: Kristian Livén
Music: Christian Olsson
