PrizePicks Pairs Unexpected Football and Comedy Legends via SMUGGLER and Preacher
PrizePicks, the largest daily fantasy sports operator in North America, kicked off football season with the premiere of a star-studded commercial series titled “It’s Good To Be Right.” The campaign features a roster of bold personalities including Super Bowl champion Marshawn Lynch, actor Adam Devine, comedian Drew "Druski" Desbordes and College Football Hall of Famer Reggie Bush. Developed in partnership with advertising agency Preacher and KLUTCH Sports Group, the campaign juxtaposes a world of comedic failures with the universal thrill of getting picks right on PrizePicks.
“Our passionate community connects the worlds of sports and entertainment, and we wanted to fuel the excitement of football season with our biggest campaign yet,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “One thing we know about PrizePicks users is they love to be right, so this campaign is an homage to everyone who knows that winning feeling.”
The featured spot follows the unexpected pairing of Lynch and Devine strolling through Los Angeles while ribbing each other’s failed business pursuits including Adam’s Devinity cologne and Marshawn’s Yeast Mode cookbook – before uniting in the rush of [being right/getting it right] on PrizePicks. In the lead up to the commercial’s debut, Lynch and Devine launched real-life limited-edition samples of these failed products in anticipation for the spot’s grand reveal.
“I rock with PrizePicks….in the end, I like stacking dubs, I like putting people in position so they can get their wins, and I’m appreciative PrizePicks wanted me on their squad to do some more winning,” said the former NFL All-Pro and Super Bowl champion Lynch. “Maybe baking isn’t really my thing, but on PrizePicks, you already know how I get down.”
“I’m a big PrizePicks player and of course a huge sports fan, so it’s awesome to be a part of this campaign,” said Devine, one of Hollywood’s most sought after comedic actors. “I’m not a Super Bowl champion like Marshawn, but I’ve had some glory on PrizePicks and I think that’s just as impressive.”
A workout session is the backdrop for Druski and Bush’s campaign debut with the pairing playfully bickering about their differing perceptions of grinding in the gym, all while Druski pries for more football insight to use for his PrizePicks lineup.
“This campaign taps into the simple truth that the only thing sports fans enjoy more than their team winning is the pure satisfaction of ‘being right,’ among friends,” said Rob Baird, Co-Founder of Preacher. “Enlisting these legends of comedy and football to represent the healthy banter that comes with playing PrizePicks was a no-brainer. Just letting them be themselves perfectly captured the thrill of getting in on the action.”
Fans can expect new content drops from PrizePicks in the coming months, with over a dozen new spots featuring each of the dynamic duos set to air nationwide and on PrizePicks social media platforms.
As PrizePicks continues to expand to new markets, investment into Responsible Gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the National Council on Problem Gambling (NCPG) for its Responsible Gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information on responsible gaming, visit www.prizepicks.com/responsible-gaming.
CREATIVE CREDITS: PRIZEPICKS – “It’s Good to be Right”
Client: PrizePicks
Chief Marketing Officer: Mike Quigley
Senior Director, Product Marketing: Caitlin Schneider
Executive Creative Director: Shawn Rinkenbaugh
Senior Social Media Manager: Chris Crawford
VP, Customer Acquisition: Jeff Gurian
Senior Director, Offline Marketing: Katie Wood
Manager, Offline Marketing: Clare Roche
Sr. Manager, Performance Marketing: Jack Callahan
Senior Coordinator, Offline Marketing: Kevin Kornecki
Senior Partnerships Manager: Matt Dirzulaitis
Partnership Manager: Mikel Betts
Product Marketing Associate Manager: Cade Coons
Director, Paid Media: Kara Wexler
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director: Justin Ralph
Creative Director: Ignasi Tudela
Creative Director: Eli Terry
Creative Director: Brian Naujelis
Art Director: Ashley Crouch
Art Director: Hunter Swink
Strategy Director: Victor AbiJaoudi II
Associate Strategy Director: Adrian Gonzalez
Head of Production: Stacey Higgins
Executive Producer: Arlo Rosner
Assistant Producer: Aggie Ryan
Brand Director: Retha Austin
Associate Brand Director: Dara Fineman
Brand Manager: Rachel Seibert
Senior Designers: Candice Bulbuena
Sports Marketing Partner: Klutch Sports Group
Senior Vice President: Maria DeRuccio
Director, Brand Consulting: Cheyenne Cantor
Brand Consulting: Ryan Krum
Production Company: SMUGGLER
Director: Guy Shelmerdine
Executive Producers: Patrick Milling-Smith / Brian Carmody / Carlin Wilson-Webb
Managing Director: Sue Yeon Ahn
Head of Production: Alex Hughes
Producer: Brian Quinlan
Production Supervisor: Chad “Frenchie” Alburtis
Commercial Coordinator: Mia Doyon
1st AD: Rudy Van Zyl
Director of Photography: Drew Daniels
Production Designer: Tim Moen
Casting Director: Jodi Sonnenberg of Sonnenberg Casting
Key Costumer: Matt Goldman
Hair / Makeup: Jenni Clark
Still Photographer: Atiba Jefferson
Lighting Technician: Breanna Edwards
Photo Assistant: Troy Upperman
Photo Assistant: Andre Jones
Digital Technician: Jimmy Fikes
Stills Retouching Team: Bespoke Digital
Post Producer: Paige Brott
Editorial - Campaign: Cartel
Lead Editor: Andy McGraw
Editor: Zoe Kraft
Cutting Assistant: Grayson Chaney
Managing Director: Lauren Bleiweiss
Executive Producer: Viet-an Nguyen
Head of Production: Sarah Schachte
Producer: Meredith LaMarche
Music, Sound and Final Mix: Therapy Studios
Partner/ExecutiveProducer: John Ramsay
Executive Producer: Margaret Ward
Lead Sound Designer/Mixer: Dillon Cahill
Additional Sound Design: Dorielle Holly
Music Licensing: Mophonics / APM
Branding, Graphic, & Motion Design: Therapy Studios
Executive Producer: Margaret Ward
Creative Director: Leanne Dare
Animators: Eben McCue
Color/VFX/Finishing: Preymaker
Makers: Angus Kneale, Verity Grantham, Melanie Wickham, Ruben Vandebroek, Luis Martin , Kendall Rotar, Jessica Sroczynski, Greg Cutler, Mark Sanna, Paul Downes, Simon Holden, Marco Baratto, Wes Waldron, Mark French, Kay Khanna, Jeremy Llyod Styles, Adam Lambert, Alejandro Taylor, Fabien Coupez, Kelley Harris, Kristof Monori, Malte Bogl, Marcelo Pasqualino, Nicholas Young, Brandon Phillis, Paul Cardon
Social Media Production: YADA YADA Studio
Executive Producer: Maddi Clarke
Supervising Producer: Kristen Uno
Director: Alexandra Gavillet
Producer: Gabe Figueroa
Lead Videographer: Tamara Santos
Editor: DUDDCASH
