RadicalMedia’s Randall Einhorn ‘Ramps’ Up Brian Baumgartner for Super Bowl LX
He’s back! Actor Brian Baumgartner, better known as Kevin Malone from “The Office,” reprises his role as the world’s most famous harried accountant in a new 2026 Super Bowl spot for the financial services company Ramp, celebrating the finance teams who keep businesses running. Titled “Multiply What’s Possible,” the ad shows Brian drowning in receipts until he switches to Ramp. Suddenly, an army of Brians appears to take on the busywork. With the grind gone, he celebrates by crowd-surfing over his clones.
The spot was directed by RadicalMedia’s Randall Einhorn and edited at Cosmo Street by Tom Scherma. “It was a joy to work with Brian Baumgartner again and be in a space where we could both play,” says Einhorn. “Ramp’s powerful financial operations platform allowed us to create comedic moments while showcasing elevated content.” Also working on the spot were Framestore, Company 3, Sound Lounge and Math Music.
Ramp is extending the campaign beyond the Big Game telecast with “Brian’s Tailgate,” a public, pre-game experience in San Francisco featuring a Brian lookalike contest and a livestreamed drive to Levi’s Stadium, boosted by influencers like Max Klymenko and MD Foodie Boyz.
The campaign, developed by Ramp’s in-house team and digital marketing AOR Tinuiti, builds on the brand's 2025 Super Bowl debut and the viral “Brian’s Office” stunt from last October, which generated over 100 million views. The concept for the “Multiply” spot is based on the premise that Ramp is a force multiplier for finance teams, freeing staffers up from tedious tasks like handling expenses and invoices.
“Finance teams don’t need more hours, they need the hours they already have back,” says Eric Glyman, Co-Founder and CEO of Ramp. “We automate the messy parts of spend – receipts, invoices, approvals – so teams can move faster and focus on decisions that actually grow the business. Our Super Bowl spot with Brian captures the feeling when manual work goes away – it’s like your best accountant has been multiplied.”
CREDITS
Client: Ramp
Heads of Strategy: Anne Kong, Calvin Lee
Executive Creative Director: Jack Beveridge
Creative Team: Alexis Smith, Amanda Alvich, Amber Lane, Anne Kong, Calvin Lee, Kendall Tucker, Lewis Atallah (Coming of Age), Mattias Russo-Larsson (Coming of Age), Nolan Lunsford, Rohan Kumar (Coming of Age)
Head of Production: Anne Kong
Senior Producer: Alexandra Hudson
Head of Media Buying: Calvin Lee
Media Buying Lead: David Ossipov-Grodsky
Media Agency: Tinuiti
Production Company: RadicalMedia
Director: Randall Einhorn
Executive Producer: Frank Scherma
Head of Production: Andrea McIntyre
Line Producer: Susan Sullivan
Production Supervisor: Kristi Fiore
Asst. Production Supervisor: Sydney Tracey
Editorial: Cosmo Street
Editor: Tom Scherma
Assistant Editors: Aaron Gunther, Diana Tay
Post Producer: Colby Eaton
Executive Producers: Maura Woodward, Karen Hennegan
VFX / Finishing: Framestore
Creative Director: Alex Thomas
Executive Producer: Brittney Walker
Senior Producer: Andy Foster
Lead Flame Artist: Glenn Teel
Head of 2D: Carlos Adarraga Gomez
CG Supervisor: Clement Renaudin
On-Set VFX Supervision: Christopher Eckardt
Color Grading: Company 3
Colorist: Tim Masick
Producers: Colleen Valentino, Morgan Coyle-Howard
Executive Producer: Edward Rilli
Audio Post: Sound Lounge
Sound Design: Steve Major Giammaria, Justin Kooy
Sound Mixer: Justin Kooy
Executive Producer: Dana Villarreal
Music: New Math
Composer: Assa Raviv
Creative Directors: David Wittman, Raymond Loewy
Executive Producer: Kala Sherman
Senior Producer: William Taylor
