SB LX: Union’s Marco Perez Edits 'Sticky Note' Taking a Stand for Blue Square Alliance Against Hate
Union partner and editor Marco Perez brings a restrained, emotionally precise approach to “Sticky Note,” a Super Bowl 2026 commercial that transforms a simple gesture into a powerful act of allyship. Created by VML, the ad was directed by Jake Scott and produced by RSA for Blue Square Alliance Against Hate.
The piece follows a Jewish teenager targeted by a slur, only to find support from a Black classmate who replaces hate with a blue square, signaling empathy, shared experience, and resolve.
Perez’s work is supported by Union Editorial New York’s team, including Managing Director Caryn Maclean, Executive Producer Melissa Lubin, Assistant Editor Nico Gilmore, Head of Production Lily Hartmann, and Assistant Producer Francesca Raimondi. Finishing was also done at Union Editorial.
CREDITS
Client: Blue Square Alliance Against Hate
President, Blue Square Alliance Against Hate: Adam Katz
Chief Marketing Officer, Blue Square Alliance Against Hate: Kristin Suppelsa
Marketing Manager, Blue Square Alliance Against Hate: Jeff Bloom
Consultant: Matt Ryan
Spot Title: “Sticky Note”
First Air Date: February 3, 2026 (online), Broadcast on Super Bowl: February 8, 2026
Agency: VML
Global CCO: Debbi Vandeven
Co-Chief Creative Officer, US: Tom Murphy
Executive Creative Director: Susan Golkin
Executive Creative Director: Nicolas Romano
Group Creative Director: Duc Nguyen
Chief Strategy Officer, NA: Ellie Bamford
Executive Director, Strategy: Claire Kane
Senior Producer: Dan Bradbury
Executive Director, Client and Business Leadership: Meredith Steinman
Account Director, Client and Business Leadership: Jenna Stoewsand
Senior Account Manager, Client and Business Leadership: Nathan Miller
Global Head of Production: Greg Lotus
Associate Director of Business Affairs: Janet Muentes
Executive Music Producer: Paul Greco
Associate Music Producer: Karli James
Group Traffic Manager: Rochelle Green
Production Company: RSA
Director: Jake Scott
President / Executive Producer: Luke Ricci
Executive Producer: Buddy Brakha
Head of Production: Sarah Morrison
Associate Producer: Logan Alexander
Line Producer: Jason Groves
Cinematographer: Trent Opalach
1st AD: Howell Caldwelll
Production Designer: Bill LeBlanc
Local Production Team: North Kamp
Executive Producer Northkamp: Paul Norman
Production Manager: Rob Lawson
Editorial: Union Editorial NY
Managing Director: Caryn Maclean
EP: Melissa Lubin
Editor: Marco Perez
Assist: Nico Gilmore
HOP: Lily Hartmann
Assist Producer: Francesca Raimondi
Finishing: Union Editorial
Color Correct: Color Collective
Colorist: Alex Bickel
Color Producer: Claudia Guevara
Mix: Heard City
Audio Post: Heard City
Sound Design: Midnight Snack Sound Design
Managing Partner: Gloria Pitagorsky
Sound Designer(s)/Mixer(s): Phil Loeb
Sound Designer(s): Eric Warzecha, Zoltan Monori
Executive Producer: Liana Rosenberg
Senior Producers: B Muñoz, Nick Duvarney
Producer: Dylan Stetson
Assistant Mixers: Zoltan Monori, Virginia Wright, Chloe Discala
Music: JSM
Joel Simon: CEO/CCO/Co-Composer
Jeff Fiorello: VP/Executive Producer
Norm Felker: Sr Producer
Andrew Manning: Sr Producer
Sharon Cha: Producer
Vlad Berkhemer: Co-Composer
