Seth Rogen & Evan Goldberg Reunite with Courage Agency and Alter Ego for New Skip Campaign
Courage Agency has teamed up with comedy icons Seth Rogen and Evan Goldberg for a new campaign for Skip, blending sharp humor with cinematic flair. Fresh off the success of their Apple TV+ hit The Studio, the creative duo brings that same meta, film-within-a-film energy to this series of ads - each spoofing a different movie genre.
The premise? Seth and his co-writer riff on potential movie ideas, only to realize every plot falls apart because - well - you could just order Skip. Cue a cascade of clever genre transitions, from gritty gangster dramas to dreamy rom-coms, each with its own unique visual treatment.
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Crafting Six Distinct Cinematic Worlds
Alter Ego joined the project early, helping ensure each “mini-movie” felt authentic to its genre.
“For the colour, we needed to come up with six unique film looks for each movie the characters imagine,” explains Eric Whipp, Supervising Colourist at Alter Ego.Cinematographer Adam Newport-Berra captured the foundation for these looks, using distinct lenses and lighting setups to evoke each style. We then dove into referencing films to fine-tune every detail - from halation and film grain to contrast curves and palette shifts.
For the restaurant scene, The Godfather and Goodfellas inspired a “pushed negative” process - milky blacks, warmer tones, and a subtle blue grain to evoke vintage film stock of the era. Meanwhile, the rom-com sequence took cues from La La Land, with Whipp replacing the sky in post to achieve that iconic dusk-pink glow.
Visual Effects: From Ugly Babies to De-Aging Magic
The Alter Ego VFX team faced their own set of comedic challenges. One sequence required digitally altering a baby’s face to make it, as the script demanded - “ugly.”“We tried several versions of ugly baby until we landed in the sweet spot,” jokes Joel Osis, Senior VFX Artist.
An even trickier moment arrives when Seth quips, “I’ll just get de-aged.” To pull it off, the team referenced 100s of photos from Rogen’s early filmography.
“De-aging his face was actually the easier part,” says Eric Perrella, VFX Artist. “The real fun was bringing back his classic curly hair - like in Knocked Up - using fully CG strands that we could animate just right.”
A Love Letter to Movie-Making - and Takeout
The finished spot is both a satire and a celebration of filmmaking itself - a tongue-in-cheek homage to the creative process, wrapped in the convenience of a Skip order.“In the end, we love this spot,” says Whipp. “It was such a pleasure collaborating with everyone involved.”
From Courage’s concept to Alter Ego’s finishing touches, the campaign proves that when it comes to great ideas - and great food - you don’t need to overcomplicate it. Just Skip it.
CREDITS
Agency
Courage Inc
Dhaval Bhatt: Founder + CCO
Joel Holtby: Founder + CCO
Tom Kenny: Partner + CSO
Niki Sahni: Partner + President
Clair Galea: Partner + Executive Producer
Rami Dudin: Head of Strategy
Saloni Wadehra: Managing Director
Matt Miller: Associate Creative Director
Tommy Yong: Associate Creative Director
Sammy Lo: Art Director
Emma Lorenzi: Copy Writer
Sarah Moen: Senior Producer
Emily Broad: Account Supervisor
Jordan McConnell: Account Executive
Nikeisha Selva: Account Coordinator
Oliver O’Brien - Senior Social Media Manager
Shahnoor Ijaz - Content Creator
Natalia Banoub - PR Director
Stella MacQueen: Assistant Producer
Client
Skip
Rachel MacAdam: Vice President, Marketing
Amy Gaertner: Director Brand & Partnerships
Phil Sylver: Head of Creative, Brand & Content
Bethany Skelton: Associate Director, Brand Promotions & Sponsorships
Cory Bell: Senior Producer
Avery Hoffman: Social Media Manager
Alessia Budaci: Manager, Brand & Promotions
David Kotschorek: Associate Creative Director
Trevor Tuminski: Associate Creative Director
Erin McGrath: Head of Engagement & Value Proposition
Travis Reason: Senior Manager, Media
Eleanor Bothwell: Manager, Media & Performance Strategy
Melanie Fatouros-Richardson: Vice President, Communications and Government Relations
Emma Bowers: Communications Manager
Hannah Korunsky: Associate Director, External CommunicationsAlex Tripp: Senior Communications Specialist
Production
Spy Films
Director: Evan Goldberg
Starring: Seth Rogen
Executive Producers: Marcus Trulli, Aasttha Khajuria, Eugene Marchio, Tova Dann (Caviar)
Director of Photography: Adam Newport-Berra
Production Designer: Shane Valentino
Head of Production: Tyler Klementti
Line Producer: Brian Etting, Vanessa Lenarduzzi
Production Manager: Jessica Thalmann
Production Coordinator: Natasha Pleszkewycz
Staff Producer: Leah Munro
Staff Coordinator: Jamie Luchenski
Director + Seth Assists: Tyler Crystal, Brian Flemming
HODs
Art Department: Rose Weir
1st AD: Gareth Moses
Gaffer: Torbin Doege
Key Grip: Mark Yates
Wardrobe Stylist: Janine Metacalfe
Hair & Makeup: Anya Ellis
Celeb Coordinator: Katie Colhoun
Celeb Wardrobe Stylist: Kelli Dunsmore
Celeb Wardrobe Assist: Jaden Devine
Celeb Makeup: Naomi Bakstad
Celeb Hair: Jeannie Chow
Casting
Sean Milliken Casting
Casting Director: Sean Milliken
EDITORIAL
Outsider Editorial
Editor: Chris Murphy
Assistant Editor: Daniel Karan
Executive Producer: Kristina Anzlingher
COLOUR + ONLINE
alter ego
Supervising Colourist: Eric Whipp
Colour Assistant: Ben Otten
VFX Supervisor: Joel Osis
Lead VFX Artist: Eric Perrella
VFX Artist: Alex Boothby
VFX Assistant: Nupur Baria
VFX Assistant: Alyssa Glousher
3D Artist: Chris Strommer
Senior Producer: Andrew Tavares
Executive Producer: Hilda Pereira
SOUND
EGGPLANT
Music Director: Adam Damelin & Jamie Pennock
Executive Producer - Nicola Treadgold
Audio Engineer - Nathan Handy
Sound Designer - Peter Pacey
Production Coordinator - Nicole Nadeau
Media
UM
Paloma Jimenez -Senior Director, Planning
Daniel Audia - Manager, Planning
Rafaela Steiner - Senior Planner, Connections Planning
