Songbird Creative Launched by Julie Hurwitz

Julie Hurwitz, music industry veteran, has unveiled Songbird Creative, a music strategy agency offering synch licensing, clearance services and strategic consulting for companies, artists and catalogue owners looking to navigate the world of music.

Before launching Songbird, Julie was President of Global Synch and Creative Operations at Hipgnosis Song Management. There, she represented some of the world’s most beloved music, building internal systems, partnerships and developing team structure. Prior to Hipgnosis, Julie spent more than a decade at Kobalt Music Group, where she was Co-Head of Synch and Brand Partnerships, managing the global synch team and negotiating millions of dollars of artist and brand licenses, numerous Super Bowl commercials and Presidential campaigns.

“I've had the privilege of working in this business for more than twenty years," said Julie. "Songbird was born to help clients from all over the world maximize the value and exposure of their art. The music landscape changes on a dime. Songbird helps clients understand and benefit from those changes and to make the licensing process seamless and easy for music buyers. First and foremost, I am a music fan. Its always been about the music. Working side-by-side with some of the world's most talented artists, labels and brands is a true thrill.”