Sound Lounge has expanded its commercial roster with the addition of mixer and sound designer Nicole Pettigrew, who brings more than a decade of experience, a passion for sound design and a highly collaborative approach to her work.
Pettigrew joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer. Her work spans campaigns for brands including American Express, MLB, T-Mobile, New Balance, Titleist, David Yurman and DraftKings. She also mixed Gucci's 2024 AICP Best in Show-winning campaign. Prior to PS260, Pettigrew spent nine years at PLUSHnyc.
A lifelong musician, Pettigrew brings a musical ear to her work and particularly gravitates toward projects that allow her to experiment with sound. Her approach pairs a traditional studio foundation rooted in listening, communication and client experience with an eagerness to explore new ideas and push the creative possibilities of a project.
“The best sessions feel like a real collaboration,” says Pettigrew. “I want clients to feel like I’m part of their team, listening to their vision and then interpreting it, building on it and helping push the idea further. You’re handed all of these individual pieces, and I love the problem-solving that goes into figuring out how they fit together. There’s something really satisfying about getting to the end, stepping back and realizing you helped bring someone’s idea fully to life.”
Pettigrew's arrival also reunites her with Sound Lounge Commercial Executive Producer Dana Villarreal, who worked alongside Pettigrew throughout her nine years at Plush.
"Nicole and I spent nine years working together, so I've had the opportunity to see firsthand not only how talented she is, but how much she brings to the entire creative process," says Villarreal. "She's incredibly collaborative, curious and always looking for ways to make the work better. I'm genuinely excited to be working together again and to have her energy and perspective as part of this team."
For Pettigrew, joining Sound Lounge represents an opportunity to return to a community of audio artists while expanding the range and scope of work she can take on.
"I reached a point where I really wanted to surround myself with people who do what I do again," says Pettigrew. "Sound Lounge is an institution in this industry, and there's an incredible legacy here. To be surrounded by artists working at this level, across so many different kinds of projects, is really exciting. I know I'm going to learn through osmosis, but I'm equally excited to bring my own perspective, collaborate and contribute to what's next."
