Stink and Airalo Collaborate with Artists From Around the World
Airalo, a leading eSIM platform, has reunited with Stink Studios for the latest wave of its new global campaign, ‘Connection Means The World.’ Created by Stink Studios, the campaign reframes what mobile connectivity unlocks for the modern traveler: a real local experience wherever you are in the world.
A continuation of the effort that broke recently with a brand video directed by Traktor, the new execution consists of a series of out of home artworks developed by nine local artists who’ve created typographic treatments of their home cities and countries. Each artist has drawn on the signage, landmarks, and craft traditions of their home to create typographic artwork that celebrates what makes each destination unique.
Paulo Leone, Senior Director, Brand at Airalo, explains: "Every destination has a feeling that locals understand instinctively, and visitors spend a whole trip chasing. We wanted to capture that, which is why we didn't design this campaign in a studio, but handed it to each artist to showcase their home in a visual language unique to each place. Connection, for us, has never just meant an internet signal. It means feeling truly connected, instantly, and that's exactly what we want every Airalo traveler to feel."
Viv Greywoode, Head of Design at Stink Studios, says: “The joyful, colorful typographies, inspired by local designs and heritage, celebrate the diverse destinations and the feeling of being authentically connected and immersed where you are.”
The artwork for the print and digital OOH executions has been designed by Shun Sasaki @nuhsikasas (Tokyo), Bouk Ra @_bouk_ra_ (Paris), Adam Carter @adam.carter (London), Jon Contino @joncontino (New York), Yeti Iglesias @yetiglesias (Mexico), Dohee Kwon @kimchisuperpower (Thailand), Laeticia Schwendi Dhah @I43.347 (Morocco), Ale Santos @ales_santos (Madrid) and Camilla Falsini @camillafalsini (Rome).
Each artist has a unique style or specialism – from hand-lettering and typography to graphic design and experimental illustration. The artwork riffs off classic signage, iconic local landmarks, figures, and bar cultures; always celebrating the recognizable, visual language of destinations through rich symbolism and references which reflect a city’s character – from the New York subway to Paris’ famous art deco style signage. In this way, the OOH is inspired by and infused with local craftsmanship and architecture, which invites travellers to connect with culture for a truly authentic experience.
The artwork (static and motion) will be displayed in key transport hubs, including airports and train stations, as well as Uber booking platforms and social channels.
Running for 14 weeks across this summer, the OOH will support the broader campaign running across TV, VOD, digital, audio, and social channels in the US, Canada, UK, Italy, Germany, France, Brazil, and Mexico.
CREDITS (Global Film)
Brand - Airalo
Agency - Stink Studios
Executive Creative Director - Rick Dodds & Cam Temple
Creative Director - Kat Thomas
Head of Design - Viv Greywoode
Head of Production - Hannah Lynd
Senior Producer - Siân Mulligan
Head of Strategy - Tom Barnes
Global Managing Partner – Jax Ostle-Evans
Business Director – Ben Ingle
Production Company
Production company - Stink Films
Producer - Mikey Levelle
Director - Traktor
Key Crew
DOP - Tim Maurice-Jones
Production Designer - Nick Foley-Oates
Editor - Rick Russel, Final Cut
Sound Designer - Sam Ashwell, 750 mph
Composer - Finger Music, David McEwan & James Turner
Post-Production
Post house - Rascal
Colorist - James Bamford
CREDITS (OOH)
Agency - Stink Studios
Executive Creative Director - Rick Dodds & Cam Temple
Creative Director - Kat Thomas
Head of Design - Viv Greywoode
Senior Designer - Emma Judd
Designer - Jack Webster
Head of Motion - Tim Gardiner
Senior Motion Designer - Rob Cornfoot
Senior Motion Designer - Facu Moreira
Motion Designer - Marc Henson
Head of Production - Hannah Lynd
Senior Producer - Tash Alderson
Head of Strategy - Tom Barnes
Global Managing Partner – Jax Ostle-Evans
Business Director – Ben Ingle
