Production

Suave today launched Smell Like Your Ex(foliating Body Wash), a new social-first campaign created in partnership with global social-first creative agency Born Social. The push supports the launch of Suave’s new exfoliating body wash collection, marking the 89-year-old brand’s inaugural social-first campaign. Breaking on March 1, the...

The agency Giant Spoon and the production company ArtClass have teamed up to launch the first national ad campaign for JustFoodforDogs, a fresh, vet-formulated dog food for your pooch that’s made with human-grade ingredients. In the new spot, a dog owner talks directly to viewers because his four-legged pal...

Ray-Ban Creative Director A$AP Rocky drops his new “Metal Collection” of glasses with a short film he directed with Malik Hassan Sayeed, who is represented for commercials by Little Minx.  In the clip, Nas and A$AP Rocky meet in a Harlem diner to discuss the latter’s new...

Bicoastal production company Honor Society has partnered with Hudson Rouge and Lincoln to produce “The Second Row,” an engaging drive-along web series directed by Honor Society roster director Adam Donald, debuting on February 19. The Second Row spotlights the tastemakers behind culture, technology, and everyday experiences – namely trend-shaping individuals who...

Global peer-to-peer marketplace Depop has launched “Depoponomics”, a new national U.S. campaign designed to position resale as a practical personal economy, where selling clothes directly supports everyday life.  The campaign launches against a backdrop of shifting consumer behavior and financial pressure. Today, 77%1 of Americans own fashion items...

Influencers are increasingly using their platforms to talk about mental health — both the pressures of being online as creators and as consumers. What’s more, research shows that teens and young adults are most likely to turn to friends when facing a mental health challenge, not parents or caregivers. So...

Late Shift announces the launch of “Nail,” the latest television commercial directed by the acclaimed creative duo GoshDamn for Big O Tires, developed in collaboration with BarkleyOKRP. The 30-second spot – titled “That’s a Nail: Instant Savings” – brings humor and relatability to Big O Tires, engaging audiences with a clever...