Director Brendan Gibbons on Taking Off with Feature Tie-Ins
The director behind Progressive’s “Superman” spot describes what it takes to successfully link brand characters with Hollywood’s latest blockbusters....
Production
ASICS, Meta, and m ss ng p eces Launch VR Fitness Game, DISC
ASICS and Meta recently partnered with award-winning production company m ss ng p eces to create and develop DISC – a sport conceived entirely for virtual reality gameplay, available now exclusively on Meta Quest headsets. This marks the latest video game developed by m ss ng p eces, known for being...
Tracy Mays Takes a 360 Degree View at The Bigger Picture
By Chandler Atton & Anthony Vagnoni
When you’ve worked at the roster of companies that Tracy Mays has, and you’ve spent time helping lead the commercial production industry as an AICP board member, you get a pretty good purview of how the industry works. Given her resume, it’...
"L’Eggo My Eggo" Returns via FCB New York and hungryman
Mornings are full of “no’s”—from both kids and parents. But Eggo? That’s a yes.
In new ad spots, created by FCB New York, you’ll see Eggo brought back its iconic “L’Eggo My Eggo” tagline. Introducing both a new brand platform “No One Says No to...
Director Jamal Ademola’s "House of Aama: Threads of Legacy" Digitally Premieres on PBS
House of Aama: Threads of Legacy made its digital premiere on July 15th as part of the third season of In The Making, a documentary short series produced for the long-running and critically acclaimed PBS television program American Masters in association with Firelight Media. Directed by Jamal Ademola and executive...
NFL FLAG Debuts "Chase Something" via Zambezi
With NFL Flag Championships presented by Toyota occurring this weekend, the NFL debuts its newest flag football campaign - “Chase Something” - a bold and exhilarating campaign that highlights the athleticism, drive, and global appeal of flag football.
WATCH: “CHASE SOMETHING”
The video stars NFL player Jayden Daniels (Washington Commanders)...
The Rail Industry Taps Merman to Show Train Journeys Are Special
Rail Delivery Group (RDG), the membership organisation that works on behalf of the rail industry, has launched a new integrated campaign as part of the rail industry’s National Marketing strategy developed by the rail industry’s Customer & Revenue Growth team.
On the train you can, the creative strategy...