Tarjas “Tee” White Joins Sonic Union as West Coast Executive Creative Producer

Sonic Union ushers in 2026 by welcoming Los Angeles-based Tarjas “Tee” White as Executive Creative Producer. Known for his cultural instinct and refined creative taste, Tee brings nearly 15 years of advertising and entertainment industry experience to this role including global campaigns for top brands such as Meta, KFC, Coca-Cola, and Disney. The addition of Tee is central to Sonic Union’s national presence and its high-profile music and sound offering for branded content and advertising partnerships. 

“I’m thrilled to join Sonic Union and help carry forward its commitment to excellence, quality, and creativity—working with incredible people to make work we’re proud of,” Tee shares. “I’m motivated by winning awards, pushing creative boundaries, and creating a collaborative environment where our partners love working with us.”

“Tee has an incredible background in music that is a blend of creative, strategy and tactical thinking. Just as important, he is a genuine connector who people naturally gravitate to for a trusted perspective,” notes Sonic Union Partner/Executive Creative Director Halle Petro. “Tee embodies Sonic Union’s ethos, which unites enthusiastic tastemaking, elevated craft and a deep appreciation for music, the work and each other. From the onset of meeting him, I recognized he was the ideal person to intensify our presence on the West Coast.”

Tee's cultural perspectives on music and his diverse network stem from his upbringing and career spent in three vibrant cities: Chicago, New York and Los Angeles. A seasoned music industry professional driven by a passion for innovative music marketing, Tee has a body of work that spans collaborations with acclaimed recording artists and label and studio producers, and his  contributions have helped drive more than 1,000 placements across film and television, including Daytime Emmy–winning original music for Netflix’s StoryBots.  In the advertising realm, Tee has lent his expertise to a number of music and audio shops for high profile advertising campaigns.