The AMP Awards Again Partners With TiNY to Promote the ‘Loudest Show In Advertising’
The 2026 AMP Awards – aka the ‘loudest show in advertising’ is set for Wednesday, May 20th at Sony Hall, New York (for more info, go here) and the Association of Music Producers has tapped independent agency TiNY to spread the word — with a social media campaign that has become something of a viral hit within adland.
Meet Boomer – a character as passionate about the show as the people who attend it. He has a boombox for a head. He tears up for sonic branding. He thinks "goosebumps" is a valid KPI. And in his world, there is no higher honor than an AMP Award. That’s because the AMP Awards aren't like other award shows. Live music. Open bar. A crowd of people who actually care about what they're hearing.
You can follow @BoomerFromAMP on Instagram, where he can be found documenting great music in advertising, dropping in on agencies and sound studios, and counting down the days until he can hold an AMP Award of his own. His feed is part love letter to the craft, part hype man for an industry that doesn't always get the credit it deserves. Some of Boomer’s recent adventures include him strutting down the street, struggling with a Zoom call, and rapping about entering the AMP Awards.
"The AMP Awards are the loudest show in the business," says Jeff Rosner, co-founder of the AMP Awards and AMP East Coast board member. "Once again, understanding how AMP is a non-profit organization with a limited budget, TiNY was able to capture the spirit of our show and our members with a hilarious, infectious idea."
Mike Rovner, CCO of TiNY said, "Somehow 'guy with a boombox for a head' was the most rational idea in the room. Which tells you everything you need to know about us.”
Adds Tom Christmann, CMO of TiNY: "I've been to a lot of award shows, and very few of them have made me feel things. The AMP Awards make me feel things. Boomer also makes me feel things. I'm not going to unpack that."
For Michael Stoopack, President of TiN, the AMP Awards have become a genuine cultural moment for the ad industry, "Boomer gives us a way to build around that — not just for entries this year, but for a long time after."
Al Risi, Association of Music Producers National board member and founder of music company Groove Guild, put it simply: "His feed reads like a love letter to the craft – from legendary tracks in advertising to breakthrough sound design that makes brands impossible to ignore. Plus, he has a boombox for a head. How can you not love this guy?"
Matt Nelson, AMP's national president and General Manager of Storefront Music, noted how TiNY outdid their work from last year’s ‘talking ears’ campaign. "Last year, TiNY had us falling off our chairs with their Talking Ears campaign,” Nelson said. “With Boomer, they've topped themselves yet again. Great advertising doesn't just look good. It sounds unforgettable."
