The Cortez Brothers, Walton Isaacson, PepsiCo Take Home Shorty Impact Award
Doritos® SOLID BLACK Campaign wins at 9th Annual Awards
The Shorty Awards, also known as "The Shortys", are awards for outstanding and innovative short-form work in digital and social media content by brands, advertising agencies, and creators; they also produce an annual award program called The Shorty Impact Awards, a competition dedicated to showcasing digital and social media-based projects by brands, agencies, and organizations that seek to make the world a better place.
This year's winner in the Diverse-Owned Businesses Campaign category is the Doritos® SOLID BLACK Campaign, which was launched to amplify Black voices and support Black changemakers. A multi-faceted undertaking that recognized changemakers, forged strategic partnerships, harnessed the power of media and public engagement, included merchandise and product integration, and reinforced it all with field support and local engagement, the campaign resulted in over 1.5 billion earned impressions.
Los Angeles-based The Cortez Brothers, Inc. (with President/Executive Producer Bernadette Rivero, and Managing Director/Partner Ed Rivero) participated in the production, with director Jerome Kruin at the helm of the Atlanta-based shoot.
CREDITS:
Brett O'Brien
Chief Sports Officer at PepsiCo Inc.
Tina Mahal
Senior Vice President of Marketing at PepsiCo Inc.
Courtney Larson
Senior Director, Doritos Brand Marketing at PepsiCo Inc.
Marlowe Williams
Director, Doritos Brand Marketing at PepsiCo Inc.
Tyler Melville
Manager, Doritos Brand Marketing at PepsiCo Inc.
Brodie Dunn
Director, Strategic Insights at PepsiCo Inc.
Emily Breazeale
Associate Marketing Manager, Strategic Insights at PepsiCo Inc.
Dan Cohen
Senior Director, Brand Communications at PepsiCo Inc.
Ashley Capps
Director, Brand Communications at PepsiCo Inc.
Kate Hebel
Associate Manager, Brand Communications at PepsiCo Inc.
Amanda Corral
Senior Director, Media at PepsiCo Inc.
Drew Ingram
Director, Media at PepsiCo Inc.
Marie Tsang
Marketing Manager, Media at PepsiCo Inc.
Jeanette Zimmer
Senior Director, TM/Legal at PepsiCo Inc.
Deborah Luttrell
Senior Legal Specialist at PepsiCo Inc.
Jenny Allenbaugh
Senior Director, Corporate Legal at PepsiCo Inc.
Lora Wylie
Senior Legal Assistant at PepsiCo Inc.
Erin McCarthy
Marketing Senior Manager, Social at PepsiCo Inc.
Carson Bursey
Marketing Associate Manager, Social at PepsiCo Inc.
Asia Tatum
Marketing Associate Analyst, Social at PepsiCo Inc.
Nicolas Vallejos
Design Director at PepsiCo Inc.
Payton Gaskin
Associate Designer at PepsiCo Inc.
C.D Glin
President, PepsiCo Foundation & Global Head of Social Impact at PepsiCo Inc.
Charlene Denizard
Senior Director, PepsiCo Foundation North America at PepsiCo Inc.
Sheri Morgan
Senior Director, PepsiCo Foundation Communications and Engagement at PepsiCo Inc.
Lucie Blankenship
Senior Manager, PepsiCo Foundation Marketing and Communications at PepsiCo Inc.
Jamelle Lacey
Senior Manager, PepsiCo Foundation North America at PepsiCo Inc.
Ricardo Trejo
Chief Creative Officer at Walton Isaacson
Diori Thomas
Creative Director at Walton Isaacson
Rodrigo Orozco
Associate Creative Director at Walton Isaacson
Thomas Mabson
Copywriter at Walton Isaacson
George Villeta
Art Director at Walton Isaacson
Shauna Williams
SVP, Head of Production at Walton Isaacson
Lourdes Caballero
Executive Producer at Walton Isaacson
Aaron Walton
Managing Partner at Walton Isaacson
Ayiko Broyard
EVP/Group Account Director at Walton Isaacson
Yvette Smith
Account Director at Walton Isaacson
Lena Hill
Sr. Account Supervisor at Walton Isaacson
Rachel Chargois
Sr. Account Executive at Walton Isaacson
Alima Trapp
EVP, Strategy at Walton Isaacson
Sean Pitts
Senior Strategic Planner at Walton Isaacson
Susan Spight
Director of Business Affairs at Walton Isaacson
Lesley Howser
Sr. Trafficking Manager at Walton Isaacson
Jacqueline Jones
Vice President at Ketchum
Brie Lacoste
Vice President at Ketchum
Keisha Nelson
Managing Account Supervisor at Ketchum
Taylor Arnold
Account Supervisor at Ketchum
Olivia Olson
Media Specialist at Ketchum
Emily Thorpe
Account Executive at Ketchum
Liliana Fernandez
Account Coordinator at Ketchum
Bernadette Rivero
President/Executive Producer at Cortez Brothers
Jerome Kruin
Director at Cortez Brothers
Ed Rivero
Managing Director/Partner at Cortez Brothers
Daniel Vapnik
Production Supervisor at Cortez Brothers
Kelly Crooks
Producer at Cortez Brothers
Arturo Vasquez S.V.C.
Director of Photography at Cortez Brothers
Damian Fyffe
Production Designer at Cortez Brothers
Middy Ofori-Attah
Senior Editor at The Den Editorial
Ersin Dogruer
Editor at The Den Editorial
Alexis Brown
Assistant Editor at The Den Editorial
Katya Meyer
Executive Producer at The Den Editorial
Kristina Thoegersen
Head of Production at The Den Editorial
Adam Parker
Producer at The Den Editorial
Gonzalo Ugarteche
Sound Design and Mix at Input Studios
Natalie Leon
Executive Producer at Input Studios
Damian Brillantino
Creative Director at La Posta
Sabastian Bucarey
VFX Supervisor at La Posta
Pablo Tufaro
Executive Producer at La Posta
Eva Arronte
Motion Graphics at La Posta
Raul Lavado
Colorist
Josie Stadler
Group Media Director, Integrated Media Planning at OMD
Kelly Ward
Director, Digital Activation at OMD
Dan Hicks
Associate Director, Integrated Media Planning at OMD
Blair Hall
Associate Director, Digital Activation at OMD
Claudia Lee
Manager, Integrated Media Planning at OMD
Natalie Diclementi
Associate Manager, Digital Activation at OMD
Karen Daly
Senior Associate, Integrated Media Planning at OMD
Sydney Malkin
Senior Associate, Digital Activation at OMD
Ava Albanese
Associate, Integrated Media Planning at OMD
Ainslee Harrison
Associate, Digital Activation at OMD
Steven Williams
CEO at PepsiCo Inc.
Kimberly Scott
Marketing Senior Director at PepsiCo Inc.
Breanna Wilson
Marketing Analyst at PepsiCo Inc.
Chris Bellinger
Chief Creative Officer at PepsiCo Inc.