The Cre8tors Partners With World Food Program USA On Fill the Silence Campaign
Can art change the way we view hunger and those suffering in places like Gaza and elsewhere? The Cre8tors, the creative talent management and production consulting company led by Dani Jackson and Jenny Lumpkin, think so. That’s why they partnered with World Food Program USA on its Fill the Silence campaign, a bold new national marketing initiative designed to reframe how we think about hunger and galvanize Gen Z and Millennials to act. The campaign rolls out via a robust marketing mix including a national TV PSA (set to pop superstar The Weeknd’s evocative track, “Give Me Mercy”), digital and social activations, events, and collaborations with Gen Z creators and celebrity partners.
Center to the Fill the Silence campaign, which shifts the traditional hunger narrative away from images of desperation to stories of resilience, strength, and potential unlocked by food, are the works of The Cre8tors-represented artists Indie 184 (aka Soraya Marquez), known for her graffiti/mixed-media style, and visual artist Brandon Breaux.
Jackson, Founder/Partner of The Cre8tors, explains that The Cre8tors were enlisted by Brandon Rochon, the award-winning advertising executive and World Food Program USA Board Member, to bring these two powerhouse artists to the campaign. Collectively, they responded by producing several striking works that anchor the initiative. Their art shines a light on eight distinct stories of people facing extreme hunger, reframing them not as passive subjects but as protagonists with determination, dignity, and hope.
“Indie and Brandon’s work challenges us to see people not through crisis, but through their humanity, strength, and perseverance. This is the kind of work we love to do.”
—Dani Jackson, Founder/Partner of The Cre8tors
“Hunger isn’t about scarcity; it’s about access, funding, and the collective will to act for the 735 million people facing hunger worldwide,” Jackson says. “Indie and Brandon’s work challenges us to see people not through crisis, but through their humanity, strength, and perseverance. This is the kind of work we love to do.”
Through vibrant, custom artwork and storytelling, the Fill the Silence campaign highlights the lived experiences of individuals supported by the World Food Programme (WFP), showcasing how access to food empowers people to realize their dreams and transform their futures.
For Breaux, known for his portraiture and cultural commentary, the project was about reclaiming the narrative. “Often, these types of campaigns lean into emotion and pity. I wanted to show empowerment, strength, and resistance. My goal is to make art that, when these individuals see it, they feel proud and empowered by their own image.”
Rochon agrees, noting, “dire photos and desperate pleas—nothing seems to shock or move us anymore. The world’s hunger crisis is blurred in our minds and getting tuned out. Fill the Silence will disrupt conventions and use art to forge connection and inspire action. It celebrates the inherent power, resilience, and unlimited potential of the children, mothers, fathers, and grandparents facing hunger.”
The campaign’s signature video, featuring The Weeknd’s song “Give Me Mercy,” which he generously licensed to World Food Program USA, underscores Fill the Silence’s ethos and call-to-action. World Food Program USA will also introduce the Zero Hunger Generation, a grassroots advocacy program for young adults eager to lead the fight against global hunger.
World Food Program USA hopes Fill the Silence will spark urgent attention and donations to support lifesaving food assistance worldwide.
Donate and learn more: https://www.wfpusa.org/get-involved/campaigns/fill-the-silence.
