The New York Giants Celebrates 100th Season With “A Forever Story” Out of Diamond View
Full-service, Emmy Award-winning creative video agency Diamond View, creative agency CONTINO and the esteemed legacy team The New York Giants tell every New Yorker’s ‘Giants Story’ in a celebratory film honoring the storied franchise’s 100th football season.
Pairing an inspiring narration by actor Chazz Palminteri (A Bronx Tale, Bullets Over Broadway) and a century of archival footage, the film—creative directed by Diamond View’s Will Shanahan and CONTINO’s Jon Contino—spotlights the team’s legacy of players, coaches, and Super Bowl championships, demonstrating how fans have embraced the Giants to unite their families and forging a bond that spans across generations.
Notes Shanahan, “The first line I wrote when we brainstormed ideas for the Launch Video was, ‘Everyone has a Giants’ story’. The line was refined throughout the process, but the sentiment remained. Being around for 100 seasons, the New York Giants have such a deep connection to people in the U.S. and beyond. Their story has so many layers and fans can tell their favorite version. My first NFL game was a Giants game in 1996; it was an honor to partner with them on such a historic campaign and tell their 100th season story.”
Adds CONTINO Chief Creative and Owner Jon Contino, “Connecting 100 seasons of New York Giants football, the New York metropolitan area, all its fans, and the relationship between all of these things was vital to properly communicating the story of the team’s history and identity. We realized that New York is a place where things are built upon one another. Relationships, buildings, organizations… everything has a foundation, but nothing is ever erased. It’s just made bigger and better. To us, this was the perfect metaphor to run with and the basis of our ‘Layers’ concept for the Giants' incredible 100th Season.”
Diamond View additionally produced the 100th Season Commemorative Uniform launch video for the team, highlighting the early years in New York Giants history and the people who helped shape who they are today. The uniform harkens back to the earliest days of the franchise featuring tan pants; red socks with blue and white stripes from the team’s inaugural 1925 season; red jerseys accented with blue from 1933, when the Giants played in the first-ever NFL Championship Game; and an iconic winged helmet honoring the 1938 champions as the Giants became a cornerstone in the foundation of the league.
Since 2007, Diamond View has been recognized as a leader in story-driven video production and virtual production and is on a mission to use video as a force for good, connecting brands and communities alike.
Giants Story, Credits
NY Giants Launch Video Crew:
Creative Director, Diamond View: Will Shanahan
Creative Director, CONTINO: Jon Contino
Creative Agency: Diamond View, CONTINO
Executive Producer: Jeffrey McKown
Director of Sports & Entertainment: Anthony Santa
Producer: Mark Albini, Nat Lezra
Production Coordinator: Raine Shank, Lucy Divilio
Project Manager: Sam Gutman
2nd AD: Maya Wade
DP: Matt Tompkins
Steadicam: Ryan Touessing
1st AC: Max Batchelder
2nd AC: Darlene Chiem
Digital Technician: Jack Berner
Editor: Cory Draper, Brent Bates
VFX: Mike Tyson, Brent Bates, Jon Vio
Colorist: Alec Pieper
BTS Photographer: Austin McCurry
BTS Editor: Ricardo Campbell
Gaffer: David Reichman
Rigging Gaffer: Shamus Lorene
Best Boy Electric: Alex Blum
3rd Electric: Ethan Hsia
Key Grip: Rome Peterson
Rigging Key: Jared Frost
Best Boy Grip: Corey Gailit
Grip: Darrel Day
Wardrobe/ HMU: Regina Harris
Production Designer: Luiza Rosa
Leadman: Stavros Lari
Set Dresser: Luis Marciliano
Art Assistant: Ray Lima
Locations Manager: Nathaniel Robinson
Locations Assistant: Peter Samis
Parking Coordinator: Jose Tejada
Security: Lamont Mitchell
Art Director: Brent Bates
Animator: Jon Violassi
PA/Driver: Ze Santiago, Yasser Souisri
Truck Driver: Alfred French
Driver/ Swing: Eric Jimenez
Narrator: Chazz Palminteri
NY Giants: Don Sperling, Christine Baluyot, Micheal Becton, Matthew Swensen, Georgiana Volturo, Natalie Wizel, Nilay Shah
NYG Media Day + 100 Launch Narrator (Chazz Palminteri) Crew:
Creative Director, Diamond View: Will Shanahan
Creative Director, CONTINO: Jon Contino
Executive Producer: Susan Mulvey
Director of Sports & Entertainment: Anthony Santa
Assistant Director: Jason Blanc
Producer: Victoria Pezzella
Production Coordinator: Lucy DiVilio
Editor: Cory Draper
VFX: Mike Tyson, Brent Bates, Jon Vio
Colorist: Alec Pieper
DIT: Brandon Pickering
Gaffer: David Gettens
Key Grip: Brandon Roberts
Best Boy Electric: John Fordham
Best Boy Grip: Lionel Maunz
Grip: Tim Spellman
Sound Mixer: Marc DeBlasi
H/MU for Chazz Palminteri: Natalia Carrasco
Wardrobe Stylist for Chazz Palminteri: Mariana Guerrero Dingler
Production Asst.: Cory Kinchla, Taylor Christensen
LED Engineer: Brent Parker
Resolume Operator: Ted Charles Brown
Equipment Rental House: Double Down Lighting
BTS Shooter: Harrison Stagner
BTS Editor: Ricardo Campbell
Narrator Talent for 100 Launch: Chazz Palminteri
Narrator Talent's Agents for 100 Launch: Brian Liebman, Noa Laden
NY Giants: Don Sperling, Christine Baluyot, Micheal Becton, Matthew Swensen, Georgiana Volturo, Natalie Wizel, Nilay Shah
NYG 100 Jersey Reveal Crew:
Creative Director, Diamond View: Will Shanahan
Creative Director, CONTINO: Jon Contino
Executive Producer: Susan Mulvey
Director of Sports & Entertainment: Anthony Santa
Producer: Victoria Pezzella
Production Coordinator: Lucy DiVilio
Project Manager: Sam Gutman
DP: Wes Eldridge
AC: Alex Segovia Walle
Editor: Kayla Gremer, Brent Bates Colorist: Alec Pieper
VFX/Animation: Brent Bates, Jon Vio
BTS Videographer: Ricardo Campbell
BTS Photographer: Sammy Steckel
Gaffer: Tony Sorvala
Key Grip: Michaelangelo Arizmendi
Prop Master: Amy Malizia
Production Assistant: Roger Sniffen
Studio: Vu
Studio Manager: Lilah Teves
ICVFX: Kalhil Adames
NY Giants: Don Sperling, Christine Baluyot, Micheal Becton, Matthew Swensen, Georgiana Volturo, Natalie Wizel, Nilay Shah
