Tiffany & Co. Celebrates Valentine's Day with Love Song Director Justyna Obasi
Since 1837, Tiffany & Co. has celebrated the world’s greatest love stories through cinematic storytelling, meaningful design and exceptional craft. In its 2026 Valentine’s Day campaign, the House offers a poignant narrative around joy, human connection and the strength love affords us. The film is directed by Justyna Obasi, an Emmy®-nominated commercial and music video director represented by Love Song, and stars actress Adria Arjona. Tiffany’s exceptional craft becomes a lens for storytelling, a narrative where love lives in the small details that make it real. Love takes strength, and HardWear from Tiffany is a beautiful expression of this spirit.
Honoring the strength of that bond with a gift that embodies the myriad qualities of love, several HardWear pieces are at the center of Tiffany & Co.’s 2026 Valentine’s Day campaign. Equally intimate and genuinely romantic, the film grounds itself in a couple who engage in an irreverent bit in which they meet again as married strangers, with the man lovingly describing his wife, played by Arjona, as she sits across from him. Obasi directs this film with delicate choreography to accentuate the actors’ natural instincts, making the on-screen relationship feel palpably real.
Radiating elegant simplicity, the story elevates the beautiful craft behind Tiffany & Co.’s iconic HardWear collection. A cinematic experience made up of organic moments, genuine chemistry and striking visuals, the House’s 2026 Valentine’s Day campaign is a love letter to the real, complex and enduring commitment of truly loving someone.
“A good love story isn’t one note; it’s multifaceted and layered,” said director Justyna Obasi. “There’s humor, patience and vulnerability, and ultimately, inner strength, the facet of love that HardWear represents. We wanted to show how this strength translates within a relationship.”
CREDITS
PRODUCTION COMPANY - LOVE SONG
Director: Justyna Obasi @justynaobasi
Managing Partner: Kelly Bayett @kellybayett
UK MD: Shirley O’Connor @shirleyoc
Executive Producer: Deannie O'Neil @deannieo
Head of Production: Paige Kauffman @thatgirlpk
Producer: Nicole Powell @nicolepow
1st AD: Hayley Williams @hayleywilliams
DOP: Benoit Soler @benoitsoler
Production Designer: Francesca Di Mottola @fran_mottola
Wardrobe Stylist: Vanessa Reid @vanessareidofficial
Production Manager: Patch Wadsworth @patch_wadsworth
Production Coordinator: Carys Duffield @caryseva
Production Runner: Mohamed Ali @mohamed_ldn01
Directors Assistant: Mohini Herse @mohiniherse
2nd AD: Kitty Rajakulasingam @keerthana_raja
Stylist Assistant: Sam Wright
Stylist Assistant: Harry Langford
Seamstress: Audra Budvytiene
Hair Artist: Shon Ju @shonju
Hair Artist: Christian Wood @cwoodhair
Make Up Artist: Brooke Turnbull @brookelturnbull
Hair & Make Up Artist: Claire De Graft @clairedegraft
Manicurist: Jess Ciesco @jessica_ciesco
TALENT
Talent: Adria Arjona @adriaarjona
Talent Coordinator: Annie Maguire
Talent Runner: Andy Periera
POST
Editorial Company: Cabin @cabinedit
Editor: Emma Backman @emma_backman
Assistant Editor: Diana Seldin @peachy__kween
Producer: Noelle Lucien @noellelucien
Editorial Executive Producer: Hope DuHaime @hopecduhaime
Head of Production: Lisa Barnable
Color + Finishing: The Trafik @the.trafik
Colourist: Mark Gethin @mark_gethin
Assistant Colorist: Ali Soofi @alisoofi_color
Supervising Color Producer: Rebecca Boorsma @rebeccaboorsma
Color Head of Producer: Angella Zappella @angduckie
Flame Lead: Benji Davidson @benji_davidson
Flame Artist: Claus Hansen @claus.hansen.vfx
Flame Assist: Bevery Siu
Finish Executive Producer: Karena Ajamian @kajamian
VFX Producer: Charlotte Preuss @charrrlotteeeee
Mday & Vday Sound Design & Mix: Barking Owl @barkingowl_
Mday Original Music: Barking Owl @barkingowl_
Sound Designer: Gus Koven @guskoven
Mixer: Mikayla Petersen @mikaylapetersen
Mix Assistant: Henry Gilchrist @henrygilchrist
Executive Producer: Ashley Benton @ben.aay
Producer: Jenna Panilinan @jennapangilinan
Creative Director: Johanna Cranitch @whiteprismmusic
Music Curator: Houston Fru @houstonfry
Managing Director: Carol Dunn @still_carol
CLIENT
Tiffany & Co.
