Tiffany & Co. Celebrates Valentine's Day with Love Song Director Justyna Obasi
Since 1837, Tiffany & Co. has celebrated the world’s greatest love stories through cinematic storytelling, meaningful design and exceptional craft. In its 2026 Valentine’s Day campaign, the House offers a poignant narrative around joy, human connection and the strength love affords us. The film is directed by Justyna Obasi, an Emmy®-nominated commercial and music video director represented by Love Song, and stars actress Adria Arjona. Tiffany’s exceptional craft becomes a lens for storytelling, a narrative where love lives in the small details that make it real. Love takes strength, and HardWear from Tiffany is a beautiful expression of this spirit.
Honoring the strength of that bond with a gift that embodies the myriad qualities of love, several HardWear pieces are at the center of Tiffany & Co.’s 2026 Valentine’s Day campaign. Equally intimate and genuinely romantic, the film grounds itself in a couple who engage in an irreverent bit in which they meet again as married strangers, with the man lovingly describing his wife, played by Arjona, as she sits across from him. Obasi directs this film with delicate choreography to accentuate the actors’ natural instincts, making the on-screen relationship feel palpably real.
Radiating elegant simplicity, the story elevates the beautiful craft behind Tiffany & Co.’s iconic HardWear collection. A cinematic experience made up of organic moments, genuine chemistry and striking visuals, the House’s 2026 Valentine’s Day campaign is a love letter to the real, complex and enduring commitment of truly loving someone.
“A good love story isn’t one note; it’s multifaceted and layered,” said director Justyna Obasi. “There’s humor, patience and vulnerability, and ultimately, inner strength, the facet of love that HardWear represents. We wanted to show how this strength translates within a relationship.”
CREDITS
Client: Tiffany & Co.
Chief Brand Officer: Hector Muelas
Chief Marketing Officer: Andrea Davey
VP, Creative Director: Yannis Henrion
VP, Production: Lindsey Wood
Creative Directors: Marybeth Ledesma and Bastien Grisolet
Executive Producer: Jake Herman
Producer: Trudy Padden
Production Company: Love Song
Director: Justyna Obasi
Managing Partner: Kelly Bayett
UK MD: Shirley O’Connor
Executive Producer: Deannie O'Neil
Head of Production: Paige Kauffman
Producer: Nicole Powell
1st AD: Hayley Williams
DOP: Benoit Soler
Production Designer: Francesca Di Mottola
Wardrobe Stylist: Vanessa Reid
Production Manager: Patch Wadsworth
Production Coordinator: Carys Duffield
Talent: Adria Arjona
Talent Coordinator: Annie Maguire
Editorial Company: Cabin Edit
Editor: Emma Backman
Assistant Editor: Diana Seldin
Producer: Noelle Lucien
Editorial Executive Producer: Hope DuHaime
Head of Production: Lisa Barnable
Color + Finishing: The Trafik
Colorist: Mark Gethin
Assistant Colorist: Ali Soofi
Supervising Color Producer: Rebecca Boorsma
Color Head of Producer: Angella Zappella
Flame Lead: Benji Davidson
Flame Artist: Claus Hansen
Finish Executive Producer: Karena Ajamian
VFX Producer: Charlotte Preuss
Sound Design & Mix: Barking Owl
Original Music: Barking Owl
Sound Designer: Gus Koven
Mixer: Mikayla Petersen
Executive Producer: Ashley Benton
Producer: Jenna Panilinan
Creative Director: Johanna Cranitch
Music Curator: Houston Fru
Managing Director: Carol Dunn
