UnderWonder Resets the World of Cognac in Martell Blue Swift's ‘Defy Expectations’ Campaign
Award-winning production company UnderWonder Content turns the centuries-old world of cognac on its head with an elaborate, part period-piece spot for Martell Blue Swift cognac. Directed by UnderWonder Content Director Tanu Muiño, the ad features a sophisticated, modern narrator navigating a lavish, centuries-old mansion, where period characters and their ornate vintage surroundings emphasize the archaic nature of traditional cognac house customs.
The narrator humorously points out that Martell, the oldest of the great cognac houses, was bold enough to create a spirit so innovative it can't even be called a cognac due to ancient European regulations. He emphasizes that “every drop is crafted with the quality we’ve perfected since 1715.” He then escapes the period setting through a door, revealing a sleek, modern gathering of well-dressed celebrants enjoying Martell Blue Swift. The spot concludes with the spirit's tagline: Martell Blue Swift - Defy Expectations.
“The Martell campaign was a dream come true for Tanu, as her visual vocabulary is inspired by the decadence of Baz Luhrmann and Wes Anderson. This project allowed her to flex her comedic muscles in a setting reminiscent of her favorite TV show, ‘The Great’,” says Ivanna Borin, Owner and Executive Producer of UnderWonder Content.
Tanu Muino has become one of the most prominent directors in the world with wins for Best Director and Video of the Year at the MTV VMAs, Best Director Winner 2 years in a row at the UKMVA Awards, and Best Video Grammy Nominations for 2 years in a row along with Shots, SXSW, AICP, and Cannes Lions shortlists. She's directed major ad campaigns for Apple, Don Julio, Vitamin Water, Mastercard, Meta, Dior, Marks & Spencer, and Gucci with the biggest agencies in the world. Her list of music videos is filled with the biggest stars in the world including Lady Gaga, The Weeknd, Post Malone, Harry Styles, Lil Nas X, Jlo and dozens more. Her Ukrainian and Cuban upbringing has given her the unique lens to create never-before-seen worlds and dynamic visuals with a gift of handling large-scale choreography, stunts, and VFX.
Credits:
UnderWonder Content - Production Company
Director + Lifestyle Photography: Tanu Muino
Executive Producers: Frank Borin & Ivanna Borin
Producer: Robert Katz
Director of Photography: Nikita Kuzmenko
Production Designer: Helen Gadjilova
Wardrobe Stylist: Julia Vojtovics
Product Photography: Damien Ropero
Chelsy FIlms - Production Service Company (Vienna)
Service Producer: Dieter Lembcke
Production Manager: Wolfgang Bohusch
Church - Editorial
Editor: Mah Ferraz
Next Gen Editor: Arie Abraham
Assistant Editor: Logan Tarter
Executive Producer: LauRenn Reed
Producer: Kylie DeVries
Harbor Picture Company - Color, Conform & Audio
Executive Producer: Jesse Schwartz
Head of Production: Tia Perkins
Senior Producer, Commercial Post Advertising: Carlos Herrera
Senior Lead Compositor: Molly Intersimone
Associate Compositor: Allie Sargent
Creative Director, Motion Design: David Soto
Senior Motion Designer: Candy Sui
Executive Producer, Advertising, Color: Nadia Dabibi
Head of Color Production, UK: Charlie Morris
Commercial Color Producer: Max Hadson
Color Producer: Sarah Banks
Senior Colorist: Toby Tompkins
Senior Audio Mixer: Glen Landrum
Executive Producer, Commercial Sound: Lauren Boyle
Associate Producer, Commercial Sound: Brian Wilkowski
Music by Human
EP: James Dean Wells
Producer: Nicole Riolo
Creative Lead: Morgan Visconti
Composer(s): Edmond Dunne & Morgan Visconti
